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Writing Project 3: Multi-Genre Public Action Campaign

Conferences: 11/13 & 11/18

Conference Draft Due: 8AM the day before your conference

Rough Draft Due: Wednesday 11/20 by start of class time

Final Draft Due: Friday 11/22 by midnight (11:59PM)

This project asks you to move from rhetorical analysis to production—that is, to demonstrate and implement your own rhetorical strategies through a multi-genre public action campaign. You will make you own strategic rhetorical choices as you imagine, design, compose, and share this campaign, drawing on at least one textual genre and one visual or multimodal genre. This project will have five parts: a Campaign Brief, a Campaign Kit, Textual Campaign Material, Visual or Multimodal Campaign Material, and a Reflective Self-Analysis. The five parts of the project are described in further detail in the “Parts of WP3” supplemental document.

Goal:

Your goal is to demonstrate rhetorical flexibility and an awareness of how to address a problem or issue across two different genres, media, and modes (textual and visual/multimodal). In keeping with the English 101 goals, this assignment will ask you to both 1) analyze multiple texts and contexts for their different purposes, audiences, subjects, and genres and 2) analyze, frame, and respond to differences (including differences of purpose, audience, genre, and conventions) in writing tasks by varying content, structure, and languages in ways appropriate to the rhetorical context.

The best public action campaigns address specific issues or problems and advocate for some sort of public action from their audience. So, for this assignment, you will need to find an issue or problem that you care about. You might consider choosing a local issue or topic related to your personal experience and knowledge (i.e., the campus community, your home community or neighborhood, your family or group of peers/friends, a workplace or hobby group) to limit the need for outside research. However, you should be prepared to use three sources in the development of your campaign. Once you have selected an issue or problem, you will develop campaign materials to address it by motivating for some sort of public action. If you are having trouble thinking of campaign materials, let me know, and I can assist you in generating some ideas.

The overall process for this project will be long, but we will be spending class time to work on some of the components, such as the Campaign Brief. The process will likely look something like this:

• Locate a topic that matters to you and define an issue or problem that exists within that topic.

• Define your audience and identify stakeholders.

• Develop a localized solution or course of action that addresses your defined issue or problem.

• Write a campaign brief that outwardly defines the problem, audience, goal, solution, and evaluation method.

• Create a campaign kit that outlines the genre of your campaign materials, explains the rationale of your chosen materials, details how the materials will be circulated, and describes how the materials advocate for your proposed solution or course of action.

• Develop your campaign materials consisting of at least one textual genre and one visual or multimodal genre.

• Revise the brief, kit, and materials as needed so they act as one coherent and cohesive public action campaign.

• Identify the rhetorical choices that you made while crafting your campaign materials and consider how those choices make the materials effective in accomplishing their purpose.

• Write a reflective self-analysis that explains these rhetorical choices.

Genre and Format:

This project is a multi-genre public action campaign. Your Campaign Brief, Campaign Kit, and Reflective Self-Analysis should be formatted in 12-point Times New Roman (or similar font) and double-spaced. The Campaign Materials should follow the formatting conventions and styles of your chosen genres. Please save your project as a Word Document or PDF File.

Audience:

As there are five parts to this project, the audience will vary. The Campaign Brief and Campaign Kit are akin to internal documents from a real campaign which are meant to keep everyone working on the campaign on the same page. So, imagine your primary audience as someone working on your campaign, and the secondary audience would be myself (as your English 101 teacher). The Campaign Materials are designed for specified audiences which you will define as a part of the Campaign Brief. Finally, consider me (as your professor) the audience of the Reflective Self-Analysis. As with the previous projects, your peers will review your project as a part of peer review and may be considered an audience themselves.

Reflective Self-Analysis:

The self-analysis portion of the project should be 500-750 words in length. This is essentially a rhetorical analysis of your own work—why you made the choices you made with regard to content, evidence, organization, style, design, tone, format, etc. and how these choices reflect or respond to the differing demands or influences of the rhetorical situation (the issue/problem, audience, and purpose).

Rubric: