i have attached a file i want you to make a powerpoint on this document of less than 15 minutes i have attached the grading rubric it should include it should have like a current overview, highlight p
MKT4210 Final Project Presentation Special Grading
Individual: Aaliyan Zaheer Abbasi
| Presentation Content | Points | |
| Introduction - Clear overview of the marketing plan. There is no mention of “marketing” elements in the introduction. You are just rewording the brief here. You need to think like a doctor e.g. If a patient comes to you with backpain, as a doctor you diagnose the problem as a spinal injury or a muscle spasm etc. | ||
| Objectives and Goals - Clearly defined marketing objectives. - Well-stated and measurable goals.
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| Target Audience - Thorough understanding and identification of the target audience. - Effective segmentation and targeting strategies. When you say “primary” this should be strategic. Not everyone. Again, most of this was just the brief. Where is evidence of your research? Is there ONE corporate sector or company? ONE non-profit organization? You don’t provide any additional data. | 7.5 | |
| Marketing Strategies – Overall - Creativity and innovation in proposed marketing strategies. - Alignment of strategies with stated objectives. Not sure what you have done here. This learning goes back to MKT2210 Fundamentals of Marketing. A marketing strategy is a long-term plan for how a business will reach and convert potential customers into consumers. It typically includes:
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| Marketing Tactic 1 - Channel selection - Channel activation - Details Again, there is no evidence of any value-add. The brief clearly mentioned the objective is to generate an idea for TWO museum-led events. I outlined in our meeting that you should focus on ONE idea. You’ve used some language within the marketing industry, but have no concrete understanding of how they should be utilized. Review information on what should be included in a “marketing plan” and what information should be included in an “event plan” (client provided an example in the brief). | 20 | |
| Implementation Plan - Feasible and well-thought-out plan for implementing the strategies. - Timeline and key milestones clearly outlined. Again, no evidence of any strategy or thinking behind the implementation plan. Also, since you don’t have any idea, it is difficult to come up with a grade-worthy plan. Had you come to the presentation you would have seen examples for all of various components in the rubric. | 7.5 | |
| Subtotal | 50 | |
| Presentation Delivery | ||
| Organization and Structure - Clear and logical flow of the presentation. Good - Transitions between sections are smooth. None | 10 | |
| Visual Aids - Effective use of visuals (slides, charts, graphs) to support key points. None - Visuals are clear and enhance understanding. None - Demonstrate enthusiasm and confidence Good | 10 | |
| Subtotal | 20 | |
| Overall Impression | ||
| Creativity and Innovation - Originality and creativity in the marketing plan. None - Innovative approaches to challenges. None I’d have given some point had you at least delivered the video presentation correctly. The video and the presentation have been provided as two separate files; this is not the right way to deliver a video presentation. A simple Google search would have outlined how this can be done. | 7.5 | |
| Critical Thinking - Thoughtful analysis of market trends and competitors. - Strategic decision-making evident in the plan. Good try with the SWOT. Some inconsistency in where the data/information should be included:
| 7.5 | |
| Industry Knowledge - Evidence of insight and research None | 7.5 | |
| Professionalism - Clear articulation of ideas. Excellent - Proper pacing and tone. Excellent - Neat and appropriate attire. Good - Professional demeanor. Good - Adherence to the allotted presentation time. Excellent | 7.5 | |
| Subtotal | 30 | |
| TOTAL | 100 | 30 |
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