See attachment, if this is something you can do I will then provide additional files so that you can compose the slides

URL

Short and memorable (e.g., DEIsalon.com).

A simple, memorable URL ensures easy recall for salon professionals.

Website Name

Conveys organization name or program mission (e.g., Inclusion in Beauty).

Reflects the program’s focus on diversity and inclusivity in the salon industry.

Navigation

Clear and consistent; a "Training Programs" tab and FAQ section.

Intuitive design allows visitors to quickly find DEI workshops and resources.

Design, Color Scheme, Etc.

Professional yet approachable; culturally diverse imagery.

Represents the program's inclusivity and resonates with a diverse audience.

Content

Up-to-date, direct, provides contact info, includes testimonials.

Relevant content builds trust and credibility, while testimonials showcase impact.

A DEI-focused workshop for salon staff to improve cultural competency and inclusivity in customer service.

Social media campaigns, email newsletters to local salons, and collaboration with industry influencers or community leaders.

Social media and email newsletters effectively target salon owners. Influencers and leaders bring credibility and expand reach.

Recruiting salon owners to participate in a DEI certification program.

Personalized emails, partnerships with local cosmetology schools, and industry-specific publications or blogs.

Personalized communication feels professional, and partnerships with schools can attract new talent. Industry blogs help establish authority.

Offering a free trial or demo session for the DEI program to generate interest.

Social media ads, QR codes on flyers, and event-based promotions (e.g., trade shows or hair expos).

These tools create excitement, encourage engagement, and provide easy access to sign-ups.

Expanding the DEI training to virtual audiences beyond the local area.

Search engine ads, a dedicated and optimized landing page, and webinar platforms.

These digital tools allow a broader audience reach and cater to remote participants.