Please see the file if you have questions. Also please remember the both audiences and to do the visual, the textual and the reflection letter. This assignment is worth a lot of points.

Writing Project 3: Multi-Genre Public Awareness Campaign

Campaign Pitch: 10/28-10/30

Conferences (Rough Drafts due ahead): 11/11-11/15

Revised Draft Due: 11/18

Reflection Due: 11/20

Final Due: 11/22

Following your analysis of the rhetorical strategies of a text or texts, for this assignment, you will move from rhetorical analysis to production – that is, to demonstrating and implementing your own rhetorical strategies. You will imagine, design, compose, and share your own multi-genre public awareness campaign, drawing on at least one textual genre and one visual or multimodal genre.

1. Participate fully in class invention exercises to:

• Discover a topic that matters to you.

• Identify what it is you would like to say (your message) about that topic.

1. Identify the audience(s) to whom you would like to communicate your message.

2. Identify 2 genres (one textual and one visual/multimodal) that lend themselves well to your targeted audiences.

3. Pitch your campaign ideas to the class, in the form of a brief (3-5 minute) presentation.

4. Based on feedback from the class on your campaign idea, begin writing/drafting your campaign materials (the two genres).

5. Work with peers to identify areas for revision.

6. Write a reflection letter that explains your rhetorical choices.

7. Turn in a revised, complete campaign.

As Ashley Holmes notes, “Being an effective public writer starts with having a good issue,” one that is public, personally relevant, and timely (202). Once you define a problem or issue, you will develop campaign materials to address the problem/issue by intervening, raising awareness, or motivating public action.

As you consider a problem to address, think about communities and organizations you are members of, and consider the exigence/urgency of the problems: “Why this issue? And, why now” (Holmes 204)? Is this a recurring, debated issue in your community, an issue that is often ignored in your community, an inciting event that needs to be addressed, or something else entirely?

Once you define and research the rhetorical problem, you will identify the stakeholders – all people and groups who have something to gain or lose in a given problem. For this project, you will identify at least two different stakeholders or audiences, which will help define the appropriate genres or texts you produce as part of your campaign.

This assignment has the following parts:

1. Campaign Brief: Pitch/Presentation

For this brief (3-5-minute) presentation, you will deliver a pitch to the class that explains your plans for the public awareness campaign (using Writing Process: Create a Multimodal Advocacy Project as a guide). Your presentation should describe the following:

Focus: Describe the topic you chose and why it is a problem.

Purpose: Describe the purpose of your public awareness campaign and how you will measure your success at reaching the purpose through clear, measurable goals. Then, indicate how you will communicate that purpose through a message to your audiences.

Ethos: Describe what previous experiences you have that will affect how your audience perceives the materials/genres. How do you relate with your audiences?

Audiences: Describe the target audiences for your campaign: Who are they? What stake do they have in the issue? Why did you choose them? Remember that your campaign needs to address at least two separate stakeholders.

Genres: Describe the genres (one textual, one visual/multimodal) you will create to convince the audiences of your message, and describe how / why you chose these genres.

1. Campaign Materials

To create your campaign materials, you need to think carefully about what rhetorical actions would reach the audiences you identified in the campaign brief and what pairing of genres would be best to help you address the problem. Then you will create 2 documents, one text-based genre (which must be a minimum of 500 words) and the other a visual/multimodal genre.

Here are some examples:

1. Reflection Essay (500 words)

You should include a reflection on the genres you chose and how they were appropriate for your audience, purpose, and message.

You will construct a letter to me (at least 500 words) that address why you chose the problem/issue that you did and created the texts that you did in response. Make sure that you are specific, giving examples from your texts and explaining your ideas:

• Why did you choose the audience or audiences that you addressed?

• Why did you choose the genre or genres? What features of the genre allowed you to effectively shape your position and get the message across to the audience or audiences you chose?

• How did your message and your choices of genres and audiences shape your decisions about content, rhetorical appeals (ethos, logos, paths), structure/organization, style, tone, and word choice or level or formality?

• What other strategies did you employ to influence your intended audience or audiences? How successful do you think your strategies were?

• Did you make changes in your project during or after writing a draft of it (particularly based on the group conferences or peer review workshops)? What are the three most important changes you have made?

• Are there writing strategies or skills that you employed in this project that you might draw on in future contexts – such as other classes or in contexts beyond the university (public contexts)? Explain.

• Clear focus on an issue/problem and well-focused genres that address and raise awareness of the issue/problem.

• Solid development of the issue (and your position on the issue), with appropriate background information and with claims that are well-supported with good reasons and evidence (examples, illustrations, etc.); appropriate citation of outside sources, if used.

• Demonstration of effective use of rhetorical strategies in the two genres you compose (use of appeals to logos, pathos, and ethos; effective style and format, use of visuals; effective tone and language).

• Effective use of appropriate format, genres, and modes of communication (and deployment of rhetorical strategies that define these genres/modes) to advocate for a position or to raise public awareness of an issue/problem.

Upload your report to Canvas as a Word document or PDF file. Use a standard 12-point font (Times New Roman or Arial), double spacing, and one-inch margins. Include an MLA heading listing your full name, your instructor’s name, the class, and the date. Papers not written in proper MLA, that are not long enough, or that do not accurately interact with the assignment will receive an automatic D for their grade. Any papers that include cheats to lengthen the paper (such as writing in white ink at the bottom to increase word count) will automatically result in an F. Any instances of plagiarism will automatically result in a zero. If a grade deserves less than what is listed here, it will receive the lower grade.

All major projects submitted to me must be in either word or pdf format. I do not accept share point, notes, google drive submissions, etc. Any submission not in word or pdf format will automatically receive a zero. If you do not own Microsoft Word, I will be more than happy to show you where to download it for free through KU.