PowerPoint instructions attached

• Apply principal rhetorical maneuvers and conventions in academic writing to introduce, frame, and develop arguments within the large context of relevant scholarship

• Deliver dynamic formal and informal presentations that employ techniques to appropriately convey the message’s purpose to a specific audience and use well-chosen visual aids.
  

For this assignment, you will be creating a short PowerPoint presentation based on three television advertisements (see the links below) and where they fit in the modes of persuasion: ethos, logos, and pathos. These concepts were covered in lecture. Although there may be more than one mode of persuasion present in each advertisement, each of the three advertisements can be classified overall as having ethos, logos, or pathos as the strongest element.

This assignment is a chance to work on slideshow skills before your final presentation. You are expected to create a PowerPoint presentation that is visually appealing and uses images, bullet points, and other formatting techniques to create something well-organized and easy to read. You are not required to use voiceover or audio for this presentation.

To get started, click the links below to watch all three videos. As you review these commercials, consider what modes of persuasion they are using to sell their product or reach their audience. Classify each video as either ethos, logos, or pathos.

Click these links to watch the videos:

Budweiser Commercial

Zelda Commercial

Lysol Commercial

Looking for presentation images? These sites have a lot of free pictures you can use without worrying about copyright and attributions:

Unsplash

Pixabay

Once you have watched and classified all the videos, you are ready to start your PowerPoint presentation. This presentation should have at least four slides, including:

• Title Slide

• Slide for ethos commercial

• Slide for pathos commercial

• Slide for logos commercial

No outside sources are necessary, but if you use outside resources other than the commercials, you will also need a slide for your references at the end of your presentation. Use APA formatting for any references you need to include.

Each of your main slides should include the following:

1. Identify a commercial as ethos, pathos, or logos

1. Define the mode of persuasion in your own words

• Write your definition in the ‘notes’ section of your slide.

1. Justify and validate this choice using examples from the video and your own personal reflections

• Write your justification and reflection in the ‘notes’ section of your slide

• Use bullet points to briefly sum up your examples and reflections as needed, but remember to keep your slide visually appealing and uncluttered

1. Locate and integrate at least one appropriate graphic or picture per slide

Please see the sample slide on a different example commercial for some guidance!

Sample URLs

Commercial for sample slide

Pathos

Ethos

Logos