ETHOS, PATHOS, LOGOS IN ADVERTISING Directions: After learning about ethos, pathos, and logos, create an advertisement that includes each of the three rhetorical devices and explaining the purpose of
ETHOS, PATHOS, LOGOS IN ADVERTISING
Directions: After learning about ethos, pathos, and logos, create an advertisement that includes each of the three rhetorical devices and explaining the purpose of each one. Follow the example below to complete the assignment on the back.
| LAWN MOWERS We haven’t met a lawn we can’t tackle! We’ve been serving customers in Anne Arundel County for 30 years and all of our lawn “mowers” are certified in our landscaping program. “As a senior citizen, I know the mowers will treat me with kindess and I know they care as much about my lawn as my neighbor’s” ~Susan from Arnold How does it work? Give us a call or fill out a form on our web site. We’ll contact you to reserve a time to come out for a consultation. We can also look at your lawn size on Google Earth and give you a quote over the phone! Ethos in this advertisement lets customers know the company has been around for 30 years and their workers are certified. Pathos uses a customer’s testimony to make potential customers experience emotion. Logos in the ad explains how the process works. |
