MKT 640 WEEK 6 DISCUSSION Your goal for this activity is to provide a summary involving: The biggest or most important point from the course you found interesting and enjoyed.One lesson you wish other

MKT 640 WEEK 6

DISCUSSION

Welcome to Week 6’s Tickets Please! discussion question! Week 6 is the end of the course; it is time to punch your ticket and wrap up the course. Your goal for this activity is to provide a summary involving:

• The biggest or most important point from the course you found interesting and enjoyed.

• One lesson you wish others to learn from the point.

To earn full credit, post an initial response of a minimum of 500 words that includes at least one APA citation and the associated reference by Wednesday 11:59 PM PST and post a substantive response of a minimum of 200 words that includes at least one APA citation and the associated reference to at least two class members by Sunday 11:59 PM PST.

ASSIGNMENT

This assignment aims to provide you with real-world experience in presenting both in person and on camera. The business world is increasingly global, with many meetings conducted on platforms like MS Teams and Zoom, where presenting information or ideas is often required.

Preparation

Please review all the material that we covered from Week One to Week Six.

Questions

How can B2B eCommerce companies leverage social media platforms to enhance brand visibility, drive targeted traffic, and build stronger relationships with other businesses?

Instructions:

• Identify specific social media platforms that are most effective for B2B eCommerce.

• Discuss key strategies or tactics that can be employed to boost brand visibility on these platforms.

• Explain how these strategies can drive targeted traffic to the company’s website or online store.

• Consider how social media engagement can foster stronger relationships with potential and existing business partners.

• Provide examples of successful B2B companies utilizing social media effectively.

Presentation Requirements

Your presentation should include the following sections:

1. Title Slide 

2. Identification Confirmation Slide: Kindly hold your government-issued ID card to the camera for us to verify your identity. 

3. Introduction

4. Slides related to the questions.  

5. Conclusion

6. Reference

 Presentation Format

Slides: 

1. Create a video presentation using Microsoft PowerPoint or Google Slides.

2. A minimum of 10 slides, including a title slide, an introduction slide, a conclusion slide and a reference slide.

3. Slides should contain bullet points with a limited number of words. 

4. You can include graphics, diagrams, and tables.

5. It is a must to use the notes section of each slide to include detailed information and supporting sentences or paragraphs.

Video Instructions:

1. Address the following information in your presentation -

• Presentation Structure

• Introduction

• Defining Social Media Platforms

• Developing a Business Strategy 

• Delegating Responsibilities to Team Members 

• Handling Budgetary Limitations

• Maintaining Quality Assurance

• Mitigating Potential Risks 

• Conclusion 

2. You and the information you are presenting must be visible at all times.

3. Minimum length: 10 minutes. Maximum length: 15 minutes 

Remember that you and the information you are presenting are always both visible.

Note: APA formatting and external sources are not required, but you may use any available resources to complete this assignment.