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nstructions:
Read the case provided. Consider course materials and how they inform your thinking about the case.
Put yourself in the role of the leadership team of the company at the center of the case. You will write
this paper in the voice of the CEO of the company at the center of this case.
Complete each of these sections. You may format them however you would like in your paper. We
enjoy it when you use your own section headings instead of using the component name to head your
section, however, that is up to you. In any case, be sure to include all required components in your
paper.
Required Components of Your Solution Section
Ethical Issue An ethical issue is a situation that occurs as the result of a moral issue. There may be
multiple ethical issues in any case. Identify the key ethical issues.
Additional content for this area:
1.) Do other firms have similar ethical issues? How do they handle them?
2.) What course concepts can be applied to help us understand this ethical issue
even better (for example, the principle of justice). Define course concepts briefly
as you apply them throughout the paper.
Company/Industry
Background
You will write your paper in the voice of the CEO of the company at the center of the
case. This allows you to act with power and resources. In this section, please provide
some company and industry context so the reader understands the larger context of
this issue. You do not need to “sell” the reader the company. Just stick to the facts.
What is the company size? What are annual revenues? Is this ethical issue typical of
the industry? Who are the main competitors of this company? Any information that
helps set the context and supports the solutions you recommend is relevant here. Use
the library BA 385 Course Guide to get help for this research.
Possible
Partnerships
Firms that partner with stakeholders with similar interests often have more successful
results. Learning to work with partners is part of stakeholder management capability.
Therefore, consider which possible partnerships could be part of a successful solution
to the main problems of the case. Who else has information about or would benefit
from tackling the issues of this case?
Typical partners include:
● Special interest groups
● Government entities
● Trade associations
Which course concepts apply? How can you add them to your discussion of
partnerships?
Four CSRs Corporate Social Responsibility (CSR) can be defined as a four-part model of levels.
Use this model to describe what this firm owes to society at each level:
economic, legal, ethical, and philanthropic.
These can be brief, general statements, such as “the economic CSR of our firm is to
generate enough revenue to meet payroll and pay our suppliers” or be more specific to
the case.
Solution or
Recommendations
for Actions
This entire analysis is written in the voice of the CEO of the firm at the center of this
case. As CEO, you have the power and resources to make change. Using this power,
consider the ethical issues, the stakeholders’ interests, and your business strategy (i.e.
your value proposition as a company) and develop initiatives to address the ethical
issues of this case. Use your moral imagination, set your first ideas aside and iterate (re-
imagine, set aside and return, think and review course material). Then lay out a plan
for turning the ship around and addressing this problem well.
Use course concepts wherever possible to better explain the issues or approaches you
identify.
Cost of Solution Create a table that shows the actions required to accomplish the solution and the
associated estimated costs. For example, if you recommend training for all employees,
show you are aware of the number of employees, where/how the training will occur,
who will perform the training, etc. Each of these facts will dictate costs. The goal is not
to be perfectly accurate, rather the goal is to show you understand the scope and
possible resources that will be required for your initiatives.
Value to Cost Ratio
Explanation
Consider the annual estimated revenues of the firm in this case and the cost of your
initiatives. Are you too timid? Are you overspending? Will your initiatives result in
real value to the firm and its stakeholders? Make a case of the value of your initiatives
in relation to the cost and capacity of the firm. This is a general discussion that should
show you have a larger sense of this issue and you can take bold, but appropriate
action. Use course concepts wherever relevant.
Possible Short-
Term
Consequences of
Actions or Inactions
The ability to toggle between short and long-term thinking is part of being a systems
thinker. The ability to consider possible intended and unintended consequences of
actions is important in business decision-making. Please demonstrate you can
describe several short-term possible consequences of taking action or failing to take
action, regarding the issues of this case. Use course concepts wherever possible.
To explore this and more “habits of systems thinkers”, check out these cards from the
Waters Center for Systems Thinking. You can find a more detailed description of
short/long-term thinking and intended/unintended consequences there.
Possible Long-Term
Consequences of
Actions or Inactions
Bold action may hurt in the short term but it may yield outstanding long-term results.
Conversely, an initiative that causes good short-term benefit, might create problems
in the long-term. Discuss in this section the possible intended and unintended long-
term consequences of the actions you recommend. Use course concepts wherever
possible.
Introduction and
Conclusion
Once you have written the other elements of this paper, go back and reflect on the
larger issues of this case. Write your introduction, which should open with a larger
perspective and let the reader know in a very broad way what is to come, and then
write your conclusion which should briefly highlight what you’ve written and leave the
reader with a sense of why this matters for society in general.
More tips: Writing Introductions and Conclusions
References Your reference section should accomplish the following:
● Cite in APA or MLA format all sources for your paper
● Capture ALL cases where you are using words or ideas other than your own in
the paper. Here are some tips for avoiding plagiarism.
● Describe any use of generative artificial intelligence use in your paper. We
prefer you do not use A.I. to accomplish assignments but if you do, and you do
not describe exactly how you used it and which part of your paper is from
another source and not your own thinking or voice, it is a violation of academic
integrity. So be sure to cite that in your references section. Here are examples
of how to cite A.I. if you use it. Please note that we evaluate your paper on the
quality of ideas from your voice and point of view.
NOTE:
Excessive use of other voices (i.e., sources, quotes) reduces the quality of your paper.
However, use of other voices - including deft use of course concepts - to build or support your
own ideas, is the goal of the paper.
Use your voice, informed by relevant sources, quotes, course concepts and academic rigor.
