https://www.investopedia.com/stock-analysis/042114/how-johnson-johnson-became-household-name-jnj-pfe.aspx https://www.pbs.org/newshour/health/tylenol-murders-1982 https://www.investopedia.com/stock-an

https://www.investopedia.com/stock-analysis/042114/how-johnson-johnson-became-household-name-jnj-pfe.aspx

https://www.pbs.org/newshour/health/tylenol-murders-1982

https://www.investopedia.com/stock-analysis/042114/how-johnson-johnson-became-household-name-jnj-pfe.aspx

based on the above link and the document attached you have write a research papaerPlease review the grading rubric for this assignment.  It is the key that we use to assign value to your work.  You can grade your own work before submitting by using the rubric.  

Your paper may be as long as 12 double-spaced pages (approximately 3000 words) or as short as 9 (2,250 words).  It just depends on whether or not you've completed all requirements well.  If it extends beyond 12 pages, consider using an appendix for any tables for figures and consider editing for relevance and conciseness.  

RubricGrading Rubric: Solutions SectionGrading Rubric: Solutions SectionCriteriaRatingsPtsThis criterion is linked to a learning outcomeEthical Issue Identification and Statement of CSRsThe author uses the four-part model of CSR to identify and briefly describe the responsibilities this company has specific to this case.

The ethical issue(s) identified are clear and important.1 pts

This criterion is linked to a learning outcomeQuality of Business CommunicationThe paper is well-written. It is concise but complete.

It includes all required elements and the following: Introduction, Conclusion, Company Background, and References. Few if any grammar or spelling errors. Section headings are relevant and help tell the story.3 pts

This criterion is linked to a learning outcomeSolution QualitySolution relevant to the ethical issue, to the stakeholders identified. Includes partnership, solution cost, and value to cost ratio explanation. Applied course concepts wherever possible.

Solution is written in the voice of the CEO (your point of view but in the CEO voice).

It is clear that:

1) the solution leverages the power and resources of the CEO

2) the solution uses "moral imagination" in that it is creative and shows effort and thought beyond the obvious choices. (Show you have "iterated" beyond your first ideas).

3) the solution addresses as many stakeholder's interests as possible.4 pts

This criterion is linked to a learning outcomeQuality of Discussion of Possible ConsequencesIntended and unintended consequences of the solution on stakeholders (SHs) or lack of action are identified. The effects of long-term vs. short-term time frames for the consequences are discussed.2 pts

This criterion is linked to a learning outcomeQuality Application of Course Concepts Throughout the AnalysisAt least five course concepts are applied in this analysis. They are well-defined, relevant, and improve the understanding of the issues and recommendations.2 pts

Total points: 12