Portfolio Project - Ethical Marketing Chart and Analysis

Before you market your flyer, your boss would like you to outline ethical marketing best practices to ensure alignment with the company’s integrity and reputation. Make sure to include the following prompts:

• Copy the chart below on a Word document and outline the ethical marketing practices of Empathy, Honesty, Sustainability, Transparency, and Promise-keeping that you will ensure are met before marketing your flyers.

• In the chart, fill in the definitions and list at least three unethical marketing practices.

Analyze your chart and provide a response to the following prompts:

• Analyze how ethical and unethical marketing practices can impact your flyer marketing process.

• Describe how ethical and unethical marketing practices can impact your role as an HR professional.

Formatting and Requirements:

• At least 700 words

• Must adhere to APA guidelines

• Title and Reference page

• At least 2 scholarly sources with in-text citations

• Do not use more than one direct quote

Table 1: Ethical and Unethical Marketing Practices