Activity Attached
HURS300 – Marketing Principles for Human Resources Professionals Week 6 Activity
This assessment is part of the Activities category, worth 15% of your overall grade.
Due by the end of Week 6 at 11:59 pm, ET.
This is a short answer response to the questions about the video and article. The responses should be in your own words (paraphrased). However, you must provide a reference for the video, the article, and the company you select. Make sure you provide in-text citations when appropriate.
CSR is a longstanding strategy for companies to be accountable to the public (normally local areas) as well as to their stakeholders. But is that enough, according to Wendy Woods, a Social Impact Strategist?
Click the link below to watch the 15-minute, 36-second TED Talk video by Wendy Woods titled ‘The Business Benefits of Doing Good.’
The Business Benefits of Doing Good
After watching the video, click the following link to read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy
After you watch the video and read the article, respond to the following:
Describe how Total Societal Impact (TSI) differs from CSR.
Find a company already using TSI and provide a summary of its’ process and outcomes from its TSI implementation.
