Week 8: Event Plan (150 points). The final course project deliverable will be your event plan in its entirety, to include key theoretical elements from this course. This is were you discuss, when, wha

GreenTech Sustainability Expo 2025

Brent Boca

DeVry University

11/16th/2025

GreenTech Sustainability Expo 2025

The GreenTech Sustainability Expo 2025 is an industry-specific, interactive event that is organized to advertise green technologies and eco-friendly innovations. Its theme, InnoVating a Sustainable Future, is connected to the increased focus on environmental responsibility that permeates the entire world and is consistent with the goals of the stakeholders. This will take place December 15-16, 2025, at the Downtown Conference Center and will have about 800 participants consisting of industry players, students, policymakers, and exhibitors. The expo will have 50 exhibitors who will represent green technologies, renewable energy solutions, and sustainable practices. Sub-events would be keynotespeeches, panel discussions, and practical workshops.

The event coordinators are anticipating smooth running, effective communication, and maximum engagement among the participants. The client is interested in making their brand a sustainability leader coupled with networking and exchange of knowledge. Visitors are interested in useful knowledge, educational opportunities, and implementation of sustainable technologies (McKenna et al., 2024). Exhibitors want to be well noticed and have substantial contacts with potential partners and clients. The event will accomplish these expectations by incorporating interactive workshops, networking areas, and demonstrations in real time, which will help the participants to acquire some real value.

The theme and idea were chosen due to the priorities of the stakeholders to be innovative and sustainable and to collaborate with other industries. Emphasizing the use of green technologies in practice is an advantage, as it helps to accomplish the branding objectives of the client, as well as the need of the attendees to get the knowledge that they can put into practice. The background research shows that there is increasing interest in sustainable solutions, especially among young professionals and corporate decision-makers, which is why this theme is timely and appropriate (Mair & Smith, 2021). It will have a special team of 25 event officers, who will handle logistics, registration, and technical assistance. The attendee experience will be improved with safety, good signs, and the availability of facilities. The selected concept and theme provide a unified and interactive event that supports the goals of the stakeholders but develops awareness, innovativeness, and cooperation in sustainability.

References

Mair, J., & Smith, A. (2021). Events and sustainability: why making events more sustainable is not enough. Journal of Sustainable Tourism, 29(11-12), 1–17. https://doi.org/10.1080/09669582.2021.1942480

McKenna, B., Cai, W., & Tuure Tuunanen. (2024). Transforming to a Sustainable Visitor Economy With Information Systems. Information Systems Journal. https://doi.org/10.1111/isj.12573