US ENGLISH - MARKETING PAPER DUE TODAY - NEED IN 7 HOURS

Assignme nt 5: Business Marke ting In this Ass ignme nt, you wil l c reate an audiovisu al prese ntati on to verba lly market a prod uct to another b usiness rath er than to co nsumers. Accord ing to Lamb et al. (2014), business marketing d iffers from marketi ng to co nsumers only in terms of the use of the products or ser vices ─ leaving out the co nsum er. Business marketing entails marketi ng to persons and bus iness es who will then offer it to co nsumers. These products can inc lude pa rts of g oods or those that are us ed to manufacture oth er products, or services us ed by organizati ons to opera te more efficiently or that are later reso ld. To d emonstrate your comp rehension of Bus iness Marketing, read the following sce nario a nd follow the d irections to comp lete this Assignment. Scenario: You h ave just been hired as a new Bus iness -to-Bus iness (B2B) marketing ass ociate with Z MX Global, inc ., a national d istributor of food, beverage, and su pplies to hosp itality ori ented businesses. As part of your marketing training, you h ave been tasked with finding n ew marketing o pportunities (Reta ilers, wholes alers, Inte rnet, instit utions, et c.) for the d istribution of a new product ca lled “Bon V ivant Organic Gourm et,” a high quali ty organic frozen food produ ct. Read the BonVi vant Bus iness and Product Profile: Cli ck here. Your job as a B2B marketing ass ociate is to bu ild relati ons hips with reputable o rganizati ons that wil l succ essfully repres ent ZMX Global, Inc. and the Bon Vivant Organic Gourm et brand and product with i ntegrity. Direc tions: Using what you learn from reading Chapter 7 to inform your work on this Ass ignm ent, buil d a 5- slide audio visu al presenta tion us ing Micros oft Pow erP oint wi th aud io co veri ng the ch aract eristics that make Bon Vivant Organic Gourm et a business product. (This is where your microphone e ither buil t into your computer in most c ases or a lternatively your microphone headset you p urch ase d, will be us ed.) Access a tutori al on adding audio to your PowerP oint prese ntati on here. Checklist: Inc lude the following informati on: Slide 1: Title S lide. Inc lude your name, d ate, title of the pres entation. ○ Or al n arration: Introduce yourse lf and the topic of your present ation. ○ Notes: Narration Script Slide 2: Describe what type of business produ ct Z MX Global, Inc. offers in the Bon Vivant Organic Gourmet frozen meal produ ct line. Di scuss why it can be considered a business produ ct. ○ Or al Narration: Explain your decision. ○ Notes: Narration Script Slide 3: Identify a bus iness cu stom er cat egory (produc er, res ell er, government, or institu tions) to focus relationsh ip marketing and strategic alliance efforts in the sa le of Bon Vivant Organic Gourmet frozen meals. ○ Or al Narration: Explain w hy you ch ose the b usiness cu stom er cat egory. ○ Notes: Narration Script Slide 4: Outline h ow the Internet can ass ist in B 2B marketi ng eff orts of the Bon Vivant Organic Gourm et product line. ○ Or al Narration: Describe your ideas on this topic. ○ Notes: Narration Script Slide 5: Di scu ss the b usiness market ch aracterist ics (see starting on page 117 in your ch apter Reading) of the Bon Vivant Organic Gourmet produ ct line. Identify a minimum of three (3) business market ch aract eristics on the slide. ○ Or al Narration: Briefly discuss the three (3) business market ch aracteristi cs. ○ Notes: Narration Script Slide 6: Refere nces sl ide. Provide an AP A style formatted References for your textbook. ○ Or al Narration: Concluding remarks and state the Refere nces for your textbook. ○ Notes: Narration Script Direc tions for Submitting this Assignment: Review the grad ing rubric below before b eginning this activity. For additional h elp with your writing and A PA format and c itati on style, please visit the Kaplan University W riting Center access ed in the home area of this co urse. Compose your Assignment as a Micros oft PowerP oint with aud io p res entation a nd sa ve it as (Examp le: TAll en -MT219 Ass ignm ent-Unit 5.ppt). Submit your file by se lec ting the Unit 5: Ass ignm ent Dropbox by the e nd of Unit 5. Unit 5 Ass ig nm ent : Business Mar keting Perc ent po ssible Poi nts po ssible Poi nts Ear ne d Com m ents Cont ent per Chec klists 100% 50 Response pr ovides complete infor mat ion demo nstrating analysis and critical thinking. Note: High lighted areas denote oral presentation po rtion, each worth 3 po ints each. 80% Slide 1: Provide title slide with name, date and title of pre sentation. Introd uce you rself and the topic of your pre sentation. Slide 2: De scr ibe what type of business prod uct ZMX Global, Inc. offers in the Bon Vivant Or ganic Gourmet frozen meal product line. Disc uss why it can be considered a b usiness product. Explain your decision. Slide 3: Identify a business customer category (pro ducer, reseller, govern ment, or institutions) to focus relationship marketing and strat egic alliance efforts in the sale of Bon Vivant Or ganic Gourmet fro zen meals. Explain why you chose the business customer category. 10% 5 14% 7 14% 7 Slide 4: Outline how the Intern et can ass ist in B2B marketing efforts of the Bon Vivant Organic Gourmet product line. Descr ibe your ideas on this topic. 14% 7 Slide 5: Disc uss the busines s market character istics (see start ing on page 117 in your chapter Reading) of t he Bon Vivant Organic Gourmet product line. Identify a minimum of three (3) bu siness market character istics on the slide. Briefly disc uss the three (3) business market character istics .

14% 7 Slide 6: Con cluding remarks in 14% 7 oral narration and provide an APA formatted referen ce slide for your textbook. Sub total: 80% 40 Provides an audio visual pre sentation co nsisting of at least six slides with notes and narration using correct gra mmar, spelling, and AP A citation/ format style. 20% 10 Perc ent Tot al Poi nts po ssible Yo ur Assignm ent Sc ore: 100% 50