Writing homework

Rhetorical Analysis Assignment Sheet See due dates on syllabus Your task with this assignment is to provide a detailed analysis of an advertisement . Select an ad that makes an argument and relate to your audience what that argument is and how it is being made. Objectives : The overall goal here is for you to demonstrate that you understand how arguments work. In order to do this, you will need to provide a description of the advertisement and then you should discuss who is arguing, what they are arguing for, and how they are making their argument. You will want to discuss who the audience is and how the author is appealing to that audience. It will be important to analyze what lines of argument are being used. The main idea is that you should take an a rgument apart and look at its pieces to demonstrate that you understand how arguments and argumentation work. You are encouraged to choose an argument of some complexity so that you will have ample material to discuss. You are also encouraged to choose a n advertisement that you see as clearly making an argument. It will also benefit you if you know something about the audience the ad is trying to appeal to. The paper should be clearly organized with a clear thesis that is used to structure your analysis . The thesis should focus on what the argument is and how the advertisement makes its argument. Include enough description of your advertisement for your reader to clearly understand what it is you're talking about. Your paragraphs should have clear top ic sentences and stay consistently focused on that topic sentence. Clear relationships should be made between paragraphs and between the points you make within each paragraph. It should be free of grammatical and syntactical errors. Your conclusion must contain your assessment of the overall effectiveness of the argument. This should be at least three pages, typed and double -spaced. In your conclusion, you should address the overall effectiveness of the argument for its audience. This paper should be three (3) pages typed and double -spaced. This essay should be an objective discussion of an argument; you should not engage the ideas presented, merely analyze and describe. You are not to discuss whether the argument is right or wrong. You should feel comfortable abandon ing a topic if initial digging does not reveal a substantial basis for analysis. Paper -Specific Goals: Demonstrated knowledge of argument Clear thesis Description of the text 1 2 3 4 5 Focus Paper provides a summary of the arti cle. Paper does not have an identifiable thesis. Paragraphs have no consistent central point or stray from that point. Thesis does not focus on analysis. Paragraphs primarily summarize without clear and consistent focus in paragraphs. Thesis focuses on what the argument is. Much of the argument is summarized without analysis. Paragraphs are unfocused or lack topic sentences. A clear thesis mirrors the body of the essay and clearly conveys who is arguing and how. Some information in paragraphs is not fo cused on topic sentences. Some topic sentences are not clear. A clear thesis mirrors the body of the essay and clearly conveys who is arguing and how. Information in body paragraphs focuses on topic sentences. Organization There is no clear thesis. Par agraphs have several points. Consistent connections are very hard to discover. A central idea is presented. Paragraphs do not focus on that central idea. Multiple ideas appear in paragraphs. A thesis is presented and topic sentences are present. Connec tions between ideas or between are consistently hard to see. A clear thesis is presented with topic sentences that clearly connect. Some connections between paragraphs or ideas are not clearly enunciated Thesis forecasts structure for the essay. Paragrap hs move in logical order. Topic sentences set the main point for each paragraph. Development Development of both analysis and description of the text are lacking, preventing the reader from a clear picture. Development of either analysis or description of the text are lacking, preventing the reader from a clear picture. Development in both analysis and description of the text are moderate. Development in either the analysis or description of the text is moderate. Ample and copious description of the text is provided. Significant detail is used to describe how the argument is working. Use of Language Significant problems in syntax or grammar occur regularly. Academic tone is not observed. Significant problems in syntax or grammar occur occasionally.

Acade mic tone is largely absent. Minor problems in syntax or grammar occur regularly. Academic tone is only maintained in parts of the essay. Minor problems in syntax or grammar occur occasionally. Academic tone is maintained through most of the essay. Paper is free of grammar and syntax errors. Appropriate academic tone is maintained throughout. Paper Goals Thesis focuses on anything beside analysis. Essay does not address the argument tools discussed in class. The text is minimally described. Thesis tang entially focuses on argument.

The thesis does not set the focus for the essay.

There is limited description of the text. Essay addresses some tool of argument without understanding. The thesis does not set the focus for the essay. There is minimal descrip tion of the text. Essay addresses multiple tools of argument and shows some understanding. A thesis focuses on either what the argument is or how it is being made. The text is generally described. Essay addresses multiple tools of argument and demonstrate s understanding. A clear thesis focuses on what the argument is and how it is being made. The text is described in detail.