for prof Washington watson

Social, Ethical and Legal Implications Grading Guide

MKT/571 Version 9

Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market.

Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.)

The ethical, legal, and social issues assessment is a maximum of 700 words in length.

Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements:

• Strategic Objectives (required)

• Products or Services (required)

• Resources Needed (optional)

• Projected Outcomes (optional)

The executive summary is a minimum of 350 words in length.

Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following:

• Incorporate Understanding Target Markets (Week 2)

• Incorporate Promotion and the Product Life Cycle (Week 3)

• Incorporate Price and Channel Strategy (Week 4)

• Incorporate Marketing Communication and Brand Strategy (Week 5)

• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

The marketing plan is a minimum of 3,850 words in length.

Total Available

Total Earned

10.5

#/10.5

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

4.5

#/4.5

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