Positioning Statement and Motto

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 175	Assignment 1: Positioning Statement and Motto
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Define the brand's target customers as indicated in the provided template. Weight: 20%	Did not submit or incompletely defined the brand's target customers as indicated in the provided template.	Insufficiently defined the brand's target customers as indicated in the provided template.	Partially defined the brand's target customers as indicated in the provided template.	Satisfactorily defined the brand's target customers as indicated in the provided template.	Thoroughly defined the brand's target customers as indicated in the provided template.
2. Define the brand's competitors as indicated in the provided template. Weight: 20%	Did not submit or incompletely defined the brand's competitors as indicated in the provided template.	Insufficiently defined the brand's competitors as indicated in the provided template.	Partially defined the brand's competitors as indicated in the provided template.	Satisfactorily defined the brand's competitors as indicated in the provided template.	Thoroughly defined the brand's competitors as indicated in the provided template.
3. Examine the brand's USP as indicated in the provided template. Weight: 20%	Did not submit or incompletely examined the brand's USP as indicated in the provided template.	Insufficiently examined the brand's USP as indicated in the provided template.	Partially examined the brand's USP as indicated in the provided template.	Satisfactorily examined the brand's USP as indicated in the provided template.	Thoroughly examined the brand's USP as indicated in the provided template.
4. Develop a positioning statement and motto for the brand. Weight: 20%	Did not submit or incompletely developed a positioning statement and motto for the brand.	Insufficiently developed a positioning statement and motto for the brand.	Partially developed a positioning statement and motto for the brand.	Satisfactorily developed a positioning statement and motto for the brand.	Thoroughly developed a positioning statement and motto for the brand.
5. Clarity, writing mechanics, and formatting requirements Weight: 20%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present