write 1000 words textual analysis paper and it must be about the following:

Textual Analysis Paper

Textual analysis is a methodology (research method) used to understand the meaning behind media or in popular culture representations. For this assignment, you will choose a Portland-related text (Text is not limited to the written word. It can also be an image, advertisement, film, song, video clip, television show, meme, slogan, etc.) and conduct a critical analysis of the overt and implied messages within this particular representation of the city. Your analysis should identify what the producer of this text is trying to say about the city, discuss whether this representation is accurate or not, and analyze the possible impacts this text may have on Portlanders’ daily lives.

Step One: Choose a text. A text can be any popular representation of Portland. It does not have to be limited to the written word. You might analyze an advertisement, a billboard, informational brochure, a video clip, song, national news story, or a performance. Please choose a text that has some popular distribution and resonance either within Portland or outside of it. Your text can be aimed at a particular subculture within the city. For example, North Portland has a small, but active hip hop scene. You might choose a song from a performer in that scene to focus on. Your text could also resonate with the city as a whole. You could analyze a Blazers ad or a Timbers billboard. Or your text could be aimed at outsiders. Tourist brochures or travel guides are usually designed to “sell” the city to tourists from outside the area.

Step Two: Write two, descriptive memos about the text you chose. Each memo should be 1-2 pages. Your memo should be written in proper narrative form, in other words, it should have complete sentences and structured paragraphs. These memos do not have to be as fully polished as a paper. Instead, they should read more like a journal entry. These are designed to capture your initial impressions and analysis of your text. You may not use all of what you write in your final paper. You may also discover new insights as you do more research and continue to analyze and examine your text.

Memo #1: The Big/Little Picture Memo (Clarke, 2005): This memo should describe the text you are looking at. You’ll want to record what you see/understand when you look at, hear or interact with your text. First, focus on the “big picture.” Look at the text as a whole. Describe it. If it’s written, what is the main idea? How is it structured? Does it have a distinct beginning, middle and end? If it’s a visual text, what does it look like? What colors are used? What feelings does the image evoke? See the Tools for Examining Written or Visual texts in your Textual Analysis and Media Research Reading for more prompts about how to look at or read texts. Next, you’ll focus on the “little picture.” Break the image or text into smaller pieces. Examine each piece on its own and record your impressions. Think about how each smaller piece relates to the larger text. Do they have a different meaning if you break them apart?
Memo #2: The Situational Memo (Clarke, 2005): While the Big/Little Picture Memo is descriptive, the Situational Memo is analytical. In other words, you are not just recording what you see in the text; now you are thinking about it. As you begin to think about your text, consider why certain language, images or sounds were used. What was the author or artist trying to accomplish by choosing certain words or images? Think about the tone that is used. Is it humorous, serious, sarcastic, tongue in cheek? How would the meaning of the text change if a different tone were used? Is the tone obvious to the consumer of this text? Consider the framing of your text. What is being shown, and what is left out? Is it designed to represent itself or something larger? Is it representative of a larger whole? Think about the viewpoint. Whose viewpoint is it from? How is this communicated to the viewer of this text? Who is the intended audience? Would they have the knowledge, background and skills necessary to understand this text? Would a different audience interpret this in another way? Would any audience feel uncomfortable with this text or be offended by it? Is it designed to include or exclude certain audiences? Think about presence and absence. What is covered in depth, and what is missing? How are the words or images used in your text used elsewhere? Are they used in a way that supports or challenges this context? Are the images or words taken in or out of context? Do they align with their original context of place, time and meaning?

Step Three: Write your Textual Analysis Paper. Use your memos as the basis for drafting your paper, but you may need to do additional thinking, analysis or research. The final paper should be:

Approximately 3-5 pages in length.
Contain an introduction with a clear thesis statement, a body and a conclusion
The first section of the body of your paper should describe your text. You’ll also want to attach a copy of it.
Next, you’ll need to identify the meaning behind this text. Here’s where your situational memo will come in handy. Don’t just copy the memo wholesale into your paper. Instead choose a few areas to highlight and expand upon.
Consider whether this representation of Portland (or its constituent parts) is accurate or not? You’ll probably need to include some source material in this section. For example, if the text represents Portland as a healthy city, you’ll want to have facts and figures hat support or refute that representation.
Finally, address the implications of this representation. Does the producer of this text have a particular goal in mind? Does the text accomplish that goal? Is this positive or negative for the city? Why? Could the text be positive for one community but have negative connotations for another?
In the conclusion, take things a step further. Should this text be distributed further? Why or why not? Do new texts need to be produced to counter this particular representation of the city? How does this text fit into the larger body of representations of Portland?
Accurately cite any fact, idea or quote that is not your own using MLA citation format