Due to me ontime and in accordance with the grading rubrics
| Strategy and Positioning Paper Grading Guide MKT/421 Version 15 |
Learning Team Assignment: Strategy and Positioning Paper
Purpose of Assignment
Companies that are known as successful marketers start with a well-crafted marketing plan. A sound marketing plan captures the information required to help you develop and deliver the products and services that best meet the needs of your chosen target market, and communicate to your audience why and how your offering is the best alternative in the marketplace. A well-constructed marketing plan will serve as a set of “operational instructions” for your marketing and sales team, and help you set clear and measurable objectives for your organization.
Resources Required
Marketing Chapter 1, Marketing Chapter 2, Marketing Chapter 3, Marketing Chapter 5, Marketing Chapter 8, Marketing Chapter 9
Grading Guide
| Content | Met | Partially Met | Not Met | Comments: |
| Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper. |
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| Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle. | ||||
| Explain the packaging you will use for your product or service and how it will add value. | ||||
| Analyze the appropriate pricing strategy for your product or service and the price you will set at launch. | ||||
| Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value. | ||||
| The paper is 2,100 words in length. | ||||
| Total Available | Total Earned | |||
| #/X | ||||
| Writing Guidelines | Met | Partially Met | Not Met | Comments: |
| The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
| Intellectual property is recognized with in-text citations and a reference page (at least four references are used, at least one of which must come from the University Library and one from the textbook). | ||||
| Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
| Sentences are complete, clear, and concise. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
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| #/X | |||
| Assignment Total | # | 10 | #/X | |
| Additional comments: | ||||
