Marketing Pharmasim Final Report on Advertising Sections

This report shows promotion results for the period.

Promotional Allowance: The average promotional allowance for all channels.

Trade Rating: The trade rating value is scaled from 1 to 10, where 10 is the highest value.

Co-op Advertising: The budget available to retailers for advertising a product jointly.

Point-of-Purchase: The total budget allotted to point-of-purchase displays in retail outlets.

Trial Size: The total budget spent on trial size samples to households.

Coupons: The budget allocated to consumer coupons.

Promotion Report for

Promotion Allowance	17.0%	Trade Rating	6.0

Co-op Advertising (000's)	$1,400.0	% Participating	1.2%

Point of Purchase (000's)	$1,400.0	% Participating	5.2%

Trial Size Exp. (000's)	$0.0	# Mailed (000's)	0.0
		Conversions (000's)	0.0

Coupon Exp. (000's)	$4,200.0	# Redeemed (000's)	3,975.0
Coupon Amount	0.50	% of Total Sales	3.9%

Promotion Report for

Promotion Allowance	15.5%	Trade Rating	5.3

Co-op Advertising (000's)	$1,500.0	% Participating	1.0%

Point of Purchase (000's)	$1,600.0	% Participating	2.8%

Trial Size Exp. (000's)	$1,000.0	# Mailed (000's)	832.1
		Conversions (000's)	140.6

Coupon Exp. (000's)	$4,500.0	# Redeemed (000's)	4,261.1
Coupon Amount	0.75	% of Total Sales	4.0%

Promotion Report for

Promotion Allowance	13.5%	Trade Rating	4.6

Co-op Advertising (000's)	$1,500.0	% Participating	1.0%

Point of Purchase (000's)	$1,500.0	% Participating	2.9%

Trial Size Exp. (000's)	$500.0	# Mailed (000's)	354.1
		Conversions (000's)	24.9

Coupon Exp. (000's)	$4,500.0	# Redeemed (000's)	3,517.0
Coupon Amount	1.00	% of Total Sales	3.8%

Promotion Report for

Promotion Allowance	10.5%	Trade Rating	3.9

Co-op Advertising (000's)	$1,600.0	% Participating	0.7%

Point of Purchase (000's)	$2,500.0	% Participating	1.5%

Trial Size Exp. (000's)	$250.0	# Mailed (000's)	121.4
		Conversions (000's)	4.2

Coupon Exp. (000's)	$2,000.0	# Redeemed (000's)	1,022.8
Coupon Amount	0.50	% of Total Sales	1.3%

Promotion Report for

Promotion Allowance	10.5%	Trade Rating	3.8

Co-op Advertising (000's)	$2,500.0	% Participating	0.9%

Point of Purchase (000's)	$3,250.0	% Participating	3.2%

Trial Size Exp. (000's)	$500.0	# Mailed (000's)	321.0
		Conversions (000's)	34.7

Coupon Exp. (000's)	$2,000.0	# Redeemed (000's)	1,743.6
Coupon Amount	0.50	% of Total Sales	2.0%

Promotion Report for

Promotion Allowance	16.0%	Trade Rating	5.7

Co-op Advertising (000's)	$2,700.0	% Participating	1.4%

Point of Purchase (000's)	$3,000.0	% Participating	2.8%

Trial Size Exp. (000's)	$1,000.0	# Mailed (000's)	708.2
		Conversions (000's)	71.2

Coupon Exp. (000's)	$1,000.0	# Redeemed (000's)	385.2
Coupon Amount	0.25	% of Total Sales	0.4%

Promotion Report for

Promotion Allowance	16.0%	Trade Rating	6.2

Co-op Advertising (000's)	$2,000.0	% Participating	1.3%

Point of Purchase (000's)	$2,700.0	% Participating	6.0%

Trial Size Exp. (000's)	$1,100.0	# Mailed (000's)	761.2
		Conversions (000's)	68.6

Coupon Exp. (000's)	$1,900.0	# Redeemed (000's)	640.0
Coupon Amount	0.25	% of Total Sales	0.7%

Promotion Report for

Promotion Allowance	16.1%	Trade Rating	6.0

Co-op Advertising (000's)	$2,000.0	% Participating	1.1%

Point of Purchase (000's)	$3,000.0	% Participating	6.0%

Trial Size Exp. (000's)	$900.0	# Mailed (000's)	579.8
		Conversions (000's)	13.3

Coupon Exp. (000's)	$1,100.0	# Redeemed (000's)	148.2
Coupon Amount	0.25	% of Total Sales	0.2%

Promotion Report for

Promotion Allowance	15.0%	Trade Rating	5.7

Co-op Advertising (000's)	$2,000.0	% Participating	1.0%

Point of Purchase (000's)	$2,500.0	% Participating	6.1%

Trial Size Exp. (000's)	$0.0	# Mailed (000's)	0.0
		Conversions (000's)	0.0

Coupon Exp. (000's)	$2,000.0	# Redeemed (000's)	1,454.8
Coupon Amount	0.50	% of Total Sales	1.8%

Allaround Plus

Promotion Report for

Promotion Allowance	10.0%	Trade Rating	3.5

Co-op Advertising (000's)	$1,000.0	% Participating	0.5%

Point of Purchase (000's)	$2,000.0	% Participating	1.4%

Trial Size Exp. (000's)	$1,000.0	# Mailed (000's)	784.8
		Conversions (000's)	5.0

Coupon Exp. (000's)	$1,000.0	# Redeemed (000's)	362.7
Coupon Amount	0.50	% of Total Sales	5.6%

Promotion Report for

Promotion Allowance

14.5%

Trade Rating

5.3

Co-op Advertising (000's)

$1,300.0

% Participating

0.8%

Point of Purchase (000's)

$2,500.0

% Participating

2.6%

Trial Size Exp. (000's)

$2,000.0

# Mailed (000's)

1,609.4

Conversions (000's)

11.4

Coupon Exp. (000's)

$1,000.0

# Redeemed (000's)

135.8

Coupon Amount

0.25

% of Total Sales

0.9%

Promotion Report for

Promotion Allowance	16.0%	Trade Rating	6.0

Co-op Advertising (000's)	$1,300.0	% Participating	1.0%

Point of Purchase (000's)	$2,500.0	% Participating	3.6%

Trial Size Exp. (000's)	$2,000.0	# Mailed (000's)	1,556.4
		Conversions (000's)	11.1

Coupon Exp. (000's)	$1,800.0	# Redeemed (000's)	242.2
Coupon Amount	0.25	% of Total Sales	1.2%

Promotion Report for

Promotion Allowance	17.4%	Trade Rating	6.2

Co-op Advertising (000's)	$1,300.0	% Participating	0.9%

Point of Purchase (000's)	$2,500.0	% Participating	4.7%

Trial Size Exp. (000's)	$2,000.0	# Mailed (000's)	1,495.7
		Conversions (000's)	9.3

Coupon Exp. (000's)	$1,800.0	# Redeemed (000's)	218.3
Coupon Amount	0.25	% of Total Sales	0.9%

Promotion Report for

Promotion Allowance	13.0%	Trade Rating	5.0

Co-op Advertising (000's)	$750.0	% Participating	0.5%

Point of Purchase (000's)	$1,500.0	% Participating	3.5%

Trial Size Exp. (000's)	$500.0	# Mailed (000's)	279.2
		Conversions (000's)	1.2

Coupon Exp. (000's)	$2,000.0	# Redeemed (000's)	678.5
Coupon Amount	0.50	% of Total Sales	2.5%