Public Relations

Public Relations

Assignment 2: Propaganda

Edward Bernays viewed public relations as “propaganda.” Propaganda, defined by Edward Bernays, is “the conscious and intelligent manipulation of the organized habits and opinions of the masses.” Further he said “propaganda is the science of creating circumstances, mounting events that are calculated to stand out as newsworthy, yet at the same time they do not appear to be staged.”

In the space below, come up with four ideas that fit Bernays’ description of propaganda. These can be current campaigns/products, things of the past, or your own (original) ideas.

1.

2.

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4.

Then come up with one original idea and develop it using the following guidelines:

1. What is the product?

1. Why should it be invented? What unmet need exists?