Public Relations
Public Relations
Assignment 3: JetBlue
On page 90 of your textbook, a case study is provided discussing the August 9, 2010 actions of Steven Slater, a longtime flight attendant on JetBlue Airways.
Please read the case and then respond to the following questions.
Using the PRSA Code of Ethics (which was handed out on Day 2 of Public Relations class), identify some of the legal and ethical dilemmas that JetBlue faced in seeking to maintain relationships with key publics.
Do you agree (both legally and ethically) with how JetBlue responded to the incident? Why or Why Not?
