Your first task is to post your own Key Assignment Outline to the discussion area so that others students are able to review your plan.
Outline
1. Product positioning Statement: It includes product positioning statement of two products; iPad and iPhone
1.1 iPhone:
Features of iPhone: iPhone was able to attract many Apple fans as it has the capability to revolutionize the mobile communication industry.
Benefits of iPhone: It offers many exceptional benefits like it is the device that incorporates many devices.
1.2 iPad:
Features of iPad: t has many brilliant features ranges from high quality retina display to battery life to build-in applications and many more.
Benefits of iPad: It offers many benefits like portability, simplicity, excellent designing, multi-touch screen, and many more
1.3 Product positioning statement:
Product positioning statement of iPhone: The iPhone is for a mobile user with ultra friendly and intuitive user interface.
Product positioning statement of iPad: The iPad “is so much more intimate than a laptop, and it’s so much more capable than a smartphone with its gorgeous screen.”
2. Target Customer Markets for iPads: Professionals and businessmen is one of the target market for iPad identified by Apple with its promotional Web and traditional efforts.
2.1 Primary message to the target market customers: iPad is a system administrator’s tool for: Professionals and businessmen.
2.2 Appeal of primary message to the target market customers: iPads are easy to use and are readable and are attractive for making presentations.
2.3 Online channel and its relevance to the target market: Social media sites are the ideal online channel to advertise and promote iPad among professionals and businessman.
3. Marketing plan for iPad: The Company in developing marketing plan must identify their customers, their demands, needs, what are customers segments, what is the, product position and what is the customers profile.
3.1 Target customers: iPad is an innovative product and can be used almost by all tech savvy peoples.
3.2 Demographics and psychographic profile of your primary customer: The Company profiles its customers for its geographic, demographic, psychographic, and behavior.
3.3 Customer segments: For iPads, customers segments are:
High income young professionals
Funs of gadgets and IT devices of all kinds.
Trend catchers
3.4 Product Position: After identifying its target customers, company can widened its market segments by satisfying a larger market segment by positioning iPad as a need for every individual.
