Market Structure and Competitor Analysis

[M T450 : Marketing Manageme nt] U n it 5 A ss ig n m en t Assignment : Minnesota Mi cromotors Paper Instructions Please answer the follow questions in a 3 –5 page paper (include additional title and reference s pages) and include APA format and citation style with accompanying references: What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #2? 1. What were the results of your de cisions? 2. Analyze the results in terms of success or failure. 3. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting “Control+C,” and then ins erting the results in your paper by hitting “Control+V.” 4. Please view the rubric below for full Assignment details. 5. How would you design a research study to better understand the generic competitors for this product? 6. What are the limitations of the game the ory approach to understanding competitive strategy? 7. What is the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM) Submit your Assignment to the Unit 5: Assignment Dropbox. Unit 5 Assignment Grading Rubric 40 Based on the simulation Possible Points Specific Paper Objectives: Assignment Checklist (80%): Marketing strategy for the quarter 4 What were the results of your decisions? 4 Analyze the results in terms of success or failure 4 What changes will you make in future quarters? 4 Research Study 4 Screen Shot 4 Limitations of Game Theory 4 [M T450 : Marketing Manageme nt] SIC Question 4 32 Writing Style, Grammar, APA (20%) Grammar and Spelling 3 Paper is 3 –5 pages in length and r esponses are concise and direct 3 Reference list and citations are provided 2 8 Total 40