Marketing Test 1 -500 words

Marketing 400 Test 1 - Spring of 2017

Due by midnight at the end of Sunday, February 8thth.

PLEASE READ CAREFULLY: Each answer should be about a paragraph long. Do not copy your answers from the web, the text book, etc. In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS. Any two papers submitted with word-for-word answers will both be scored as zero points.

Five essays at 14 possible points each (for a total of 70 points possible).

1.- List and describe the four elements of the “Marketing Mix” (also sometimes called the “4 Ps of Marketing”)

2.- Within the framework of this continuum, explain the purpose of marketing:

Monopoly Oligopoly Monopolistic Competition Pure Competition

Tell what marketers do to move their firms along this scale, tell how they do it, and how and why it benefits them.

3.- As presented in Chapter 3, but in your own words, name and explain two elements of a marketing manager’s micro environment and two elements of his/her macro environment.

4.- Use the marketing terminology from the first two chapters to explain what we saw in the Patricia Kaas videos.

5.- Use the marketing terminology from the first two chapters to contrast what we saw in the Patricia Kaas videos with what we discussed while and after watching the Bad Livers videos. In other words, compare the two different marketing strategies.