Read ten narratives and answer questions.
Questions
Make a list of how the cases are similar. Then make a list of how the cases are dissimilar.
Do your lists suggest any issues for further qualitative research to investigate? If yes, please make a list of the issues.
What have you learned from the process of comparison that helps you better understand product dissatisfaction?
Is the product dissatisfaction experience similar across the narratives, or are there differences?
