marketing analysis

MKTG 489 – Developing Marketing Strategies

Case Preparation Worksheet

SHORT CYCLE PREPARATION PROCESS

Who: Names of the “Players” Job Titles or Positions of “Players”

What: Immediate Issue(s) More Basic Underlying Problem(s)

Where: Domestic, Global or Other Locales

Why: Why/how issue(s) developed or emerged

When: Timeframe of emergence of issue and time pressure to address it

How: Your planned approach to this case analysis from analytical, conceptual and logical perspectives

LONG CYCLE PREPARATION PROCESS

Relevant Course Framework(s) and Analytical Tool(s): SWOT, Porter’s, Product Life Cycle, etc

Alternatives/Options: At least three (3) options including those explicitly offered in the case itself

Decision Criteria: Qualitative and Quantitative

Decision: Use your analytical assessment to support this decision

Missing Information: Information you wanted to have/know but was not provided in this case

Assumptions: Assumptions or educated guesses you made regarding this case