marketing analysis
MKTG 489 – Developing Marketing Strategies
Case Preparation Worksheet
SHORT CYCLE PREPARATION PROCESS
Who: Names of the “Players” Job Titles or Positions of “Players”
What: Immediate Issue(s) More Basic Underlying Problem(s)
Where: Domestic, Global or Other Locales
Why: Why/how issue(s) developed or emerged
When: Timeframe of emergence of issue and time pressure to address it
How: Your planned approach to this case analysis from analytical, conceptual and logical perspectives
LONG CYCLE PREPARATION PROCESS
Relevant Course Framework(s) and Analytical Tool(s): SWOT, Porter’s, Product Life Cycle, etc
Alternatives/Options: At least three (3) options including those explicitly offered in the case itself
Decision Criteria: Qualitative and Quantitative
Decision: Use your analytical assessment to support this decision
Missing Information: Information you wanted to have/know but was not provided in this case
Assumptions: Assumptions or educated guesses you made regarding this case