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Competitive analysis  

There are many established brand entities that restrict the entry of new entities. As far as the exit barriers are concerned, there are serious complications at this end as the investment is mostly in dissolvable assets. This means that the investment can be redirected for another venture if the initiative faces serious challenges in the market and is not able to sustain the competition in the long run. The major competitors in the industry are different sized players that have a very strong presence in the market. Those companies are willy wonka candy shoppe , sweet factory, See’s Candies, Godiva Chocolatier, and Sweets Etc.

In the area that Lolli and pops on it there are many companies that has different kind of buyer.in these company, they have different kind of buyers as they have there information on the system. Also, all these companies have different brand identity and have price sensitivity. Each company has product differentiation, which people like to buy from it. However, the different between these companies is the buyers’ incentives that they give it to the customers like coupon or free candy.

All these companies have different supplier power that they bring their candies from different kind of supplier. On the other hand, Lolli and pops has different Supplier concentration such as local and imported. Also, they have differentiation of inputs that they have many different sizes and they have special gift stuff, which it is fun when people receive it. Moreover, they have different price that all people can buy from them.

People always go to find alternatives to get price performance because there are many different alternatives in same place. For example in Lolli and pops area there are many stores with many kind of products that people can go any store with different price. However, every company always improves to keep their customer with them and they get new ideas to get new customers. Recently, All companies try to sell their products in online order because they need more people in different area to improve their income.  Lolli and pops has online order in different place because they have many customers in different place and they want to reach them. If they do not have online order, their customer will go to competitors such as See’s Candies, Godiva Chocolatier Willy Wonka Candy Shoppe, sweet factory and Sweets Etc.

In addition, in all these companies they have different kind of exit to attract customers but in Lolli and pops they focus for exit. Also, they focus on Industry concentration that local and imported candy to attract people with different age group. On the other hand, another company like see’s candy focuses on just local candy, and Godiva Chocolatier has one kind of candy that is local candy. Lolli and pops is new company that trying to impose a brand identity In the presence of strong competitors such as, See’s Candies, and Godiva Chocolatier.

(B.    Competitive landscape

        The closest resemblance to our own product comes from Willy Wonka candy shoppe , sweet factory, See’s candies, Godiva Chocolatier, and Sweets Etc because their scale of operation and sales force is similar to our own. The product that is best positioned in the market is that from See's Candies, who also are very present on both TV and internet marketing, hold the largest market share and have had the best year on year growth.

However, there is a good chance for our company to enter in the market on solid ground if try to specialize our products. The specialization in the product manufacturing will mean that there is more customization in our products, which will attract the customers who are looking for customizable products in the market. So, customization can be one of our strength. Lolli and Pops are already implementing this. However, the point is to further strengthen the customization so that the competitive advantage is not lost.

One of the issues in the market right now is that there is a lot of demand and if there are too much suppliers in the market then the prices will fall and competition will increase. Consequently, there will be more supply then demand. Therefore, the investment by the company needs to dissolvable in the long run in case the situation arises. For the time being there is no such risk in the market.

C.    Profile Key Competitors

At this time it is hard to assess whether one company or another is strongly positioned against the others. It can be said that See’s Candies can be seen as the main competitor to Lolli and Pops. However, they don’t have huge competitive advantage at the moment. As the market is new and growing due to high demand there is considerable time before any rapid changes can be seen in the market. However, See’s Candies has an advantage of due its low costs. This is one of the factors that need to be noticed and further focused if Lolli and Pops wants to increase its share further and compete in the market. In order to do this, one of the means could be to outsource the labor. Considering the high costs the company has to incur due to expensive labor, this is the only choice the company is left with.

Moreover, the Market shares are reasonably divided and no one company monopolizes the market. Therefore, it can be seen that Lolli and Pops has a solid chance to take a lead if the necessary actions are taken on the right time and the trust of the customers is gained and retained in the long run. As the demand would arise the production and increase and cycle of production can be kept in the favor of the company.

Related to candy shop in Washington Sauer there are many advantage in Lolli and pops store. First of all, Lolli and pops has many kind of candy and it has cheap candy with different kind of flavour. Also, they offer different international candies which it attracts customers since they are they only store that provides international candies in Washington square. Also, they have online store that people can order what they want any time. Second, they provide gifs with verities of candy choices. Third, Lolli and pops has nice design with different color.

According to the statistic portal Hershey has 31% of the candy then Mars has 29.1% of the market share in the united state. Also, the private label has 3.2% of the market share. As the market share in the united state the chocolate has the largest percentage.( statistic)