Strategy and Positioning Analysis part 1
Due Date
Faculty Name
Title of PaperTriple click your mouse anywhere in this paragraph to replace this text with your introduction.
Overview of Organization
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Description of Product/Service
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SWOT Analysis
Strengths (Internal) | Weaknesses (Internal) |
Opportunities (External) | Threats (External) |
.
Competitive Analysis
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Current company’s strengths and weaknesses | Potential Competitor’s strengths and weaknesses | Competitive Rival’s strengths and weaknesses | |
Target Market | |||
Product | |||
Place | |||
Promotion | |||
Price | |||
Competitive Barriers | |||
Likely responses |
Target Market Segments
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Demographic
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Psychographic
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Geographic
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Behavioral Factors
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Positioning Statement
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Conclusion
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References
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The reference page always begins on the top of the next page after the conclusion.