Strategy and Positioning Analysis part 1


Title of Paper Student Name Course/Number

Due Date

Faculty Name

Title of Paper

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Overview of Organization

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Description of Product/Service

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SWOT Analysis

Strengths (Internal)

Weaknesses (Internal)

Opportunities (External)

Threats (External)

.

Competitive Analysis

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Current company’s strengths and weaknesses

Potential Competitor’s strengths and weaknesses

Competitive Rival’s strengths and weaknesses

Target Market

Product

Place

Promotion

Price

Competitive Barriers

Likely responses

Target Market Segments

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Demographic

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Psychographic

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Geographic

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Behavioral Factors

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Positioning Statement

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Conclusion

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References

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The reference page always begins on the top of the next page after the conclusion.