short essay

SBS 220 L

Professor Joshua W Boyce

Lin Zou

02/17/2017

Product Description

In my imagination, a shampoo product is clicking which, according to my imagination, possesses flawless, extra ordinary and most attractive qualities regarding every marketing aspect. First of all, it is named “Gazania” after one of the ten most beautiful and ravishing flowers in the world. Like the flower the shampoo too has 4 of its flavors also colored red, white, pink and orange. Seeing from marketing point of view, what attracts the customer the most besides the ingredients, rating and personal reasons are the designing, color combination, shape and texture of the shampoo bottle.

Gazania, by its name, impose a feeling of something rare on a person’s mind and by its attractive tagline “your hair deserves to be loved” it gives the customer the vibe of a hair-loving product. Its shape is wavy and curvy throughout in order to make it both cute and attractive for the viewer. Alongwith its shape, Gazania is designed following the color theme of the respective flower and its flavor. Gazania’s red colored shampoo is for damaged hair and split ends and for this purpose it has castor oil as one of its special ingredients as castor oil is known to have a tremendous and wonderful effect on damaged hair alongwith its other benefits. Castor oil contains Omega-6-fatty-acids and vitamin E in its composition, both of the ingredients which are known to have a lovely effect on hair. Its outer graphic shows the red Gazania as the treat for eyes and its effect as a treat for hair.

Same color theme goes with orange, white and pink flavors of the shampoo. Orange one is for hair fall and rough hair. For the purpose of treating the hair as well as making them long with every wash, white gazania is offered. Pink gazania offers the beautiful color, odour and effect on the extreme rough or curly hair in order to make them silky, long, bright and shiny.

Apart of specificity of each of the four flavors, there is rich addition of ricinoleic acid which possesses the quality and ability to increase the blood flow and circulation towards the hair follicles which ultimately results in fastening up the growth process of the hair and gives the user long, shiny and thicker hair than before.

This product is certainly designed by keeping in mind the flaws of other products already unleashed in the market and it is specially designed by overcoming all those flaws which gives it superiority and edge over the previous shampoo products. All of its flavors are for women, none of its flavors is specially designed for men but they are allowed to use it. There is no harm in it. To the day of its launch, as it is launched after maximum and enormous advertising, it is made available on each and every mall, utility store, super market and small street stores as well. its price is reachable as well as affordable with its maximum availability everywhere. Its price is intentionally kept a little low than other famous brands, despite of its special, unique, effective and rare ingredients, in order to keep the ball running. But according to the decision of the products supervisor, it will be sold on the same price as long as it will be adjustable for the company in order to develop and strengthen their relationship with the customers.

Its flavors have the similar names as that of some other brands of shampoo but because of its unique and more useful and effective ingredients, it drags more customers’ attraction and believes towards it. It is like difference in Hp and apple, both are good and confidential brands and uses the same equipments inside their products but when it comes to quality assurance and customer trust, apple always gets the lead just because of its high quality.

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