mktg10

Track a Company's Social Media Content 1

Assignment 4

Track a Company's Social Media Content

Create a Video Marketing Campaign

Company Description

Thoroughly describe the selected company including, but not limited to its size, industry, main products / services and target market, and objectives. Simply highlight and retype over this information.

Social Media Inventory

Thoroughly create an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Thoroughly determine each platform’s main purpose and analyze the main role and influence that each platform has on this company’s marketing strategy. Simply highlight and retype over this information.

Platform 1: Name Here

Indicate this platform's name, type, and general description. What is this platform’s main purpose within the marketing strategy and analyze the main role and influences that this platform has on the company’s marketing strategy.

Platform 2 : Name Here

Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.

Social Media Communities

Thoroughly examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Thoroughly examine the main pros and cons of each platform regarding the company’s marketing strategy. Thoroughly justify your response. Simply highlight and retype over this information.

Platform 1: Name Here

How does this platform fit inside of the overall social media marketing strategy to help generate business? What are the pros and cons of this platform regarding the marketing strategy? Justify your answer.

Platform 2 : Name Here

Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.

Most Active Platform

Thoroughly determine the type of social media platform that received the most activity both from the audience and within the company. Thoroughly determine the type of social media that has the most positive influence regarding the company’s market strategy. Thoroughly provide a rationale for your response. Simply highlight and retype over this information.

Leverage Strategy

Thoroughly propose one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Thoroughly provide a rationale for your response.. Simply highlight and retype over this information.

Mobile Computing

Thoroughly examine the company’s mobile computing technology within its marketing strategy. Thoroughly suggest how you would use mobile computing for the company’s marketing. Thoroughly provide a rationale for your suggestion. Simply highlight and retype over this information.

Conclusion

(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References

(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 4 references for each time you submit the paper, totally in a minimum of 3 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not quality as academic resources.