Primary research - summarizing Interview transcripts
Interview #1:
Focus Group/Interview questions:
Have you ever heard of chlorophyll water?
no
Are you aware of the benefits of drinking chlorophyll water?
Do you turn into a plant? Nope.
If so, why you choose to drink it
n/a
Have you ever heard of Verday Chlorophyll Water?
-no, but isnt most chlorophyll green so isn’t putting verday in front of it a moot point?
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
Sure, I feel like that sounds like tea. I suppose I buy green tea and it does a lot of things like that.
How much would you pay for this product?
Not much, anything below 5 dollars. I’m imagining it in a bottled tea form.
On average, how frequently do you exercise?
On an average 2-3 times a week
Would you say you eat healthy?
Well, i made brownies last night, but generally yes. I’m not super conscious but I cook most of my meals.
**show image of verday** What do you think when you see this product?
It looks tropical, it doesnt look like a typical healthy drink. Usually healthy drinks have people doing yoga or something on them.
Questions regarding the flavors - what they will think it is a good combination
I feel like no one makes blueberry flavored things, probably for a reason. But they sounds like standard healthy options with the ginger and coconut.
Would you be interested in trying it?
Sure, i’d try it depending on price and accessibility.
Demographic Questions
-Stefanie
What is your gender?
female
What do you identify with?
-asian
What is your age?
-21
Interview #2:
Focus Group/Interview questions:
Have you ever heard of chlorophyll water?
no
Are you aware of the benefits of drinking chlorophyll water?
no
If so, why you choose to drink it
Have you ever heard of Verday Chlorophyll Water?
I have not
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
Yes
How much would you pay for this product?
I think tops like $8
On average, how frequently do you exercise?
6 times a week
Would you say you eat healthy?
Yes
**show image of verday** What do you think when you see this product?
I would definitley think it’s healhty, very natural looking
Questions regarding the flavors - what they will think it is a good combination
I would be intrigued by coconut but i dont think i would like watermelon at all
Would you be interested in trying it?
Yes
Demographic Questions
-Trisha
What is your gender?
-Female
What do you identify with?
Asian american
What is your age?
21
Interview #3:
Focus Group/Interview questions:
Have you ever heard of chlorophyll water?
- NO
Are you aware of the benefits of drinking chlorophyll water?
-NO
If so, why you choose to drink it
Have you ever heard of Verday Chlorophyll Water?
-NO
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
-YES, Buy a lot
How much would you pay for this product?
-up to 10 dollars
On average, how frequently do you exercise?
-5 times one week
Would you say you eat healthy?
-NO
**show image of verday** What do you think when you see this product?
-Try it and taste
Questions regarding the flavors - what they will think it is a good combination
-Blueberry
Would you be interested in trying it?
-Good for skin and crusius
Demographic Questions
What is your gender? female
What do you identify with? Asian
What is your age? 22
Interview #4:
Focus Group/Interview questions:
Have you ever heard of chlorophyll water?
- NO
Are you aware of the benefits of drinking chlorophyll water?
-NO
If so, why you choose to drink it
Have you ever heard of Verday Chlorophyll Water?
-NO
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
-YES, Buy a lot
How much would you pay for this product?
-up to 2.5 dollars
On average, how frequently do you exercise?
-Never
Would you say you eat healthy?
-NO
**show image of verday** What do you think when you see this product?
-Non interests because the bottle of color
Questions regarding the flavors - what they will think it is a good combination
-Watermelon
Would you be interested in trying it?
-Dont want to try
Demographic Questions
What is your gender? female
What do you identify with? Asian
What is your age? 22
Interview #5:
1. No
2, 3. I've never heard of such product before, but features like weight control, nutrition and hydration sound good to me. Because I don't often have time to eat fruit and vegetables, I'd like to try a beverage that can provide vitamins and other essential nutrition I need. Also I do care about my weight and fitness, so I'd like to try some harmless drink that can help me keep fit effortlessly.
4. No
5. Yes. I think these features are awesome since they are all my concerns. Insufficient vitamins, water and sleep made my skin, immune system and digestion vulnerable, especially when I'm stressed out at school. So yes, I'd like to purchase a beverage as a solution.
6. $3. So far I haven't tried this drink so I'm not sure about the effect. I think $3 would be a reasonable price for me to get a beverage with such functions. But if it works amazingly well on me, I'd love to pay more, perhaps up to $6.
7. I go to gym about 3 times a week, but I stopped during midterm/final weeks.
8. No. I know it's necessary to eat healthy, but it's really hard to balance my diet. I prefer meat, but I understand that I should consume more fruit and vegetables.
9. Healthy, because it's green. Fresh, it has image of fruits. Sweet, the fruit look so nice. Fruity, it's fruit and juice. Smart/fashion: the design is cool and I can imagine girls carrying the drink in a gym.
10. Personally, maybe blueberry and coconut. But if more flavors are introduced, I'd suggest strawberry and peach.
11. Yes I'm interested. But for the first time to try a product, I'd consider the price. $3 would be acceptable.
Demographic Questions
What is your gender? female
What do you identify with? Asian
What is your age? 22
Interview #6:
1. No, I have never heard of chlorophyll water.
2. No, I am not aware.
3. N/A
4. No, I have not.
5. For the benefits that it provides definitely I would consider buying it. But I would need to see the price of it first. If it's not too high then I'd give it a shot since it seems to be really good for you.
6. I would pay $3-4, I'd hope it'd be cheaper but seeing as it is something healthy well I know coming in that it will be a little pricier.
7. On average I excersise 2 to 3 times a week.
8. I try to when I can but being on a college budget and schedule in an expensive city, well the circumstances don't lend themselves to be able to eat healthy all the time. I feel though, if this drink tastes good I would incoporate it into my diet as a sort of shortcut to getting the things my body needs.
9. I think of like a sports drink and because it's green and has fruit on its packaging I think it's healthy but I also hope that it doesn't have kale in it. It's a very attractive bottle and it's well designed which makes me think that the creators of this juice know what they're doing and that the juice will taste good and be good for me.
10. Well I personally don't know what chlorophyll tastes like so saying cucumber and chlorophyll or coconut and chlorophyll doesn't really mean much to me. I think the creators of this will definitely have to have some sort of explanation about chlorophyll and its taste because there must be other people out there that are unfamiliar. I think the fruit selection is good though, very healthy fruits. Maybe some other more mainstream fruits could be incorporated like orange or apple to appeal to a wider target market.
11. Even though I have no idea what chlorophyll tastes like, I would be interesting in trying it. Especially if I hear someone talk about it or if I look it up on social media and see people give it good ratings then I would definitely buy it.
Demographic Questions
What is your gender? female
What do you identify with? Hispanic
What is your age? 20
Interview #7: Sebastian Maag
Have you ever heard of chlorophyll water?
No. I know what it is chlorophyll, but I didn’t know there was a type of water from it.
Are you aware of the benefits of drinking chlorophyll water?
I’ll probably take an educated guess and say it has some health benefits.
If so, why you choose to drink it:
N/A
Have you ever heard of Verday Chlorophyll Water?
No.
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
Of course, why wouldn’t I. Sounds too good to be true though.
How much would you pay for this product?
It depends, the size of the bottle and what is the taste. A little bit more than water I would guess would be a fair price given the benefits that you state.
On average, how frequently do you exercise?
Not very frequently, I would say more or less one or two days a week. I would say playing sports mainly, I don’t go for runs or go to the gym much.
Would you say you eat healthy?
Usually on weekdays I try to do so, but eating healthy on weekends is way too hard.
What do you think when you see this product?
I see a new trendy product, trying to differentiate using a bottle with a weird shape.
What will you think might be a good flavor combination?
Probably something strong, like cranberry that would make it taste better (he raise some suspicious given the green color and nature of the product)
What is your gender?
Male
What do you identify with?
Hispanic/Latino.
What is your age?
20 years.
Interview #8: Samantha Cedeño
Have you ever heard of chlorophyll water?
I don’t really know what chlorophyll water is.
Are you aware of the benefits of drinking chlorophyll water?
I have no idea of the benefits, but green drinks tend to help with digestion.
If so, why you choose to drink it:
N/A
Have you ever heard of Verday Chlorophyll Water?
No.
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
I would definitely purchase and consume this product on a regular basis.
How much would you pay for this product?
I would pay between $3 to $5 dollars for this product.
On average, how frequently do you exercise?
I try to exercise very frequently; I think 3 to 4 days a week is a good estimate.
Would you say you eat healthy?
Yes, I consider my eating habits very healthy.
What do you think when you see this product?
I see a green, organic and clean drink. It sparks my curiosity.
What will you think might be a good flavor combination?
I would like tangerine and strawberry. Other options: jasmine, lemon and mint.
What is your gender?
Female.
What do you identify with?
Hispanic/Latino.
What is your age?
21 years.
Interview #9
Have you ever heard of chlorophyll water?
Yes, I recently found out about it.
Are you aware of the benefits of drinking chlorophyll water?
Somewhat--something like it helps digestion.
If so, why you choose to drink it
I don’t.
Have you ever heard of Verday Chlorophyll Water?
No, I’m very new to Chlorophyll trend
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
Yes
How much would you pay for this product?
Maximum 2 bucks
On average, how frequently do you exercise?
Twice a week
Would you say you eat healthy?
No
**show image of verday** What do you think when you see this product?
Healthy
Questions regarding the flavors - what they will think it is a good combination
Maybe strawberry kiwi
Would you be interested in trying it?
Sure why not
Demographic Questions
What is your gender? Male
What do you identify with? White
What is your age? 23
Interview #10
Have you ever heard of chlorophyll water?
I’ve heard of adding chlorophyll to water from wellandgood.com which is a health and wellness blog
Are you aware of the benefits of drinking chlorophyll water?
Yes kind of, Ive heard its detoxifying
If so, why you choose to drink it
I actually havent tried it yet but Ive been meaning to
Have you ever heard of Verday Chlorophyll Water?
No I havent
If you heard of a beverage that provides healthy skin, better digestion, curbs hunger, boosts your immune system, and is an antioxidant, would you consider purchasing it?
Yes absolutely
How much would you pay for this product?
Probably maximum $4 if it has all those health benefits
On average, how frequently do you exercise?
5-6 times a week
Would you say you eat healthy?
Yes, 80% of the time
**show image of verday** What do you think when you see this product?
I think of a green juice, something healthy
Questions regarding the flavors - what they will think it is a good combination
Maybe pineapple because that’s usually added to green juice to hide the bitter flavor
Would you be interested in trying it?
Yes definitely
Demographic Questions
What is your gender? Female
What do you identify with? White
What is your age? 21
