case study Marketing

 You may bring to class or email, as per syllabus instructions.  You should check out biz magazines, and/or look online for an article related to the New Product Development strategy or on market research for a company.  You should read this article and write about a 1/2 page/2 paragraph summary of it.  Do not paraphrase the article, rather tell me what it said about the company in your own words.  You should include a statement or paragraph about why or why not this strategy is good for this company, or whether or not you like what they are trying to do.

DO NOT FORGET to give me the citation for the article, using MLA or APA writing and formatting guidelines.