For KIM WOODS only

Jubail University College

Department of Business Administration

Semester 372

BUS 411 Strategic Management

Assignment 1- Case Analysis

Instructions:

Form a group of a minimum of 2 and maximum of 3 people. Read the case allotted to you from the Strategic Management Textbook: Jones Hill, (2013), Theory of Strategic Management, Houghton Mifflin; ISBN: 978-1133584650;

Individual Marks (10)

1. Each group member will summarize separately the case (minimum one page to maximum two page, Times Roman 12 font size )with emphasis on Problem identification

Group Marks(10 marks )

1. Conduct detailed analysis of the company’s Strengths, Weaknesses, Threats and Opportunities for the company (Consider also writing about competitive environment using Porter competitive forces )

Submission date : 14 -3-2017 ( in class)

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