due tonight

Paper Title

Student Name

Professor Name

Course Title

Date

Delete this text and compose an Introduction Paragraph that tells your reader what your paper is going to be about and creates interest about your paper. This paragraph might also provide some background information that the reader needs to know about to fully understand your paper.

Description of Business

Delete this text and answer the first question in this Written Assignment, “Identify the business name, location, and hours and days of operation.”

Overview of Product/Service

Delete this text and answer the second question in this Written Assignment, “Thoroughly describe its products and/or services. Describe their store and storefront. What image are they portraying to the customers?”

Marketing Efforts

Delete this text and answer the third question in this Written Assignment, “Give examples of the type of marketing that this business uses to promote their business and describe why they chose these methods.”

Target Market

Delete this text and answer the fourth question in this Written Assignment, “Identify their customer. Describe their target market and their secondary market. (These two groups should be a very specific and clearly defined. Do not feel like you are excluding anyone. You are just defining who they are focusing their marketing activities on.)”

Competitors

Delete this text and answer the fifth question in this Written Assignment, “Identify two competitors and describe how this business differentiates itself from them.”

Competitive Advantage

Delete this text and answer the sixth question in this Written Assignment, “Does the business have a competitive advantage? Explain why or why not.”

Future Challenges

Delete this text and answer the seventh question in this Written Assignment, “In your opinion, what challenges does this business face in the near future? Explain your reasoning.”

Marketing Suggestions

Delete this text and answer the final question in this Written Assignment, “If this were your business, what would you do differently? Focus on things we discussed throughout the class such as marketing activities, interactions with customers, public relations, image of the brand, social media, etc. Explain your response.”

Conclusion

Delete this text and compose a Conclusion Paragraph that briefly summarizes your paper and emphasizes the key points you want your reader to take away from reading your paper.

References

Iacobucci, D. (2014). MM4: Marketing Management. Mason, OH: South-Western Cengage Learning.

Delete this. List all other references used in your paper. List references using APA format. Citations should also be listed within the text to show which references facts were taken from.

If you perform speak with someone such as the business owner or manager and include that information in the text, it should also be listed as a reference. That citation should include the interviewee, the date of the interview, and the type of interview.

Structure:

Last name, FI. (Year, Month date). Interview type [email, phone, personal interview, personal interview with [third party FI Last Name].

Example:

Cloyd, A. (2014, July 29). Personal interview.