Elements of a Marketing Plan Report

Geek Squad Case Study Grading Guide

MKT/421 Version 15

Individual Assignment: Elements of a Marketing Plan Paper

Purpose of Assignment

In today’s fast-changing business environment, marketers must understand the environmental factors which will affect their marketing actions. Through environmental scanning, organizations can find out not only what consumers want, but also take advantage of market opportunities before their competition and react and respond quickly to market changes.

Resources Required

Marketing Chapter 2, Marketing Chapter 3, Marketing Chapter 5, Marketing Chapter 8, Geek Squad Case Study pp. 88-89

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Choose a company with which you are familiar.
Explain the specific key environmental forces that created an opportunity for your company.
Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
Analyze what lessons you might learn from the Geek Squad case study.
The paper is 1,050 words in length.
		Total Available	Total Earned
			#/X
Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page (at least three references are used, at least one of which must come from the University Library).
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			#/X
Assignment Total	#	10	#/X
Additional comments: