Final Recommendations MKTG305
How are you? Today, reduce stress!
Expectations of this event
Wet others to be less stress, laugh and participate with colleagues
Food, beverage, music, and Activities
Small drink of orange juice.(Recommended to reduce stress.)
No music: just laughter .
Colleagues do not need to get wet, but wet the group who created this event
Product/Service
History (campus and campus events)
No such event like this has taken place at the main CSUSB and Palm Desert
Most events involve music or other type of entertainment
Characteristics (of campus and the event)
Campus is very open, perfect for this type of event
Distribution (location)
Going to stores to pick up the water balloons
Buy a hose to fill water balloons
Competition (reason for students not to show up)
Students having to go to work
Students not wanting to get wet
Some may not want to be in the hot sun
Students are studying or currently in class
Problem (Why the social function what will it make better) Opportunity (what can be gained from the event)
Students will be releasing some stress from school
It's something that the students haven't seen before at the campus
Target Market
Demographics
Female and Male
Aged 18-65
Dealing with stress, sadness, anger, lack of laughter, or negativity
Household income $20+
Single or Married
Psychographics
Concerned with stress and sadness
Wants to laugh but can’t because of too much homework and exams
Enjoys the hot weather
Takes every opportunity to laugh and socialize
Values time with small group of friends or colleagues
Geographic
CSUSB Palm Desert Campus
Students who live in Indio, La quinta, Palm Desert, Palm Springs
Between Palm Desert Health Science Bldg and Indian Wells Center for Educational Excellence
Purchase behavior
5 balloons for 2 dollars
$.50 Orange Juice is homemade
Communication Style
Expressive style- showing energy and by engaging in the event.
Advertisement on bulletin boards and on facebook
SWOT Analysis Worksheet
STRENGTHS
Water balloons in the heat are refreshing.
Would be the only ones at the event with such an event involving water balloons.
Keep costs at a minimum, water balloons aren’t that expensive
Great activity to forget about the stresses of school.
WEAKNESSES
Don’t offer any edible goods or prizes like some other events.
Don’t know exactly how many people will play, and water balloons need to be filled.
Lots of trash to pick up afterwards.
OPPORTUNITIES
Could be the most exciting event on campus.
Can expand into a water balloon fight if enough people decide to participate.
THREATS
If we are not given enough space to accommodate the range of distance from the target and water balloon thrower.
Could not be a nearby water supply to fill water balloons.
Could not be approved with fear of leaving a big amount of mess if we don’t pick up the trash from the water balloons.
There is the chance that it might get windy and it will be too cold for one of us to sit there drenched in water for too long.
SWOT Actionable Recommendations:
Weakness #1 Recommendation: Since we don’t offer any prizes to take home from our event or any actual edible food, we could have a prize of “hit all balloons in the designated area and get another two free throws” Provide incentive and a goal for the consumer.
Weakness #2 Recommendation: After every customer finishes their throw, have a specific person with the duty of picking up the trash before the next person throws water balloons, or keep the place in a small closed off space so all the trash stays in one area for a quick pick up.
Threat #1 Recommendation: Since water balloons with extra water pop faster and hurt the target less, we can fill them up very heavy so that even though there is not plenty of space for a good throw, it will still pop and not hurt the target.
Threat #2 Recommendation: If we don’t have a nearby water supply. We can find the closest water fountain and fill them up there and move them to our event location. Or we can bring a hose and find the closest water supply to our event to fill them up and bring them to the event location.
Weakness + Threat #1 Recommendation: If we don’t get approved by the school to run the event due to fear of trash being left over after the event ends, then we can switch put plastic under the area so at the end of the event all we have to do is pick up the plastic and all the trash along with it.
Final Recommendations
Message (type of message with sample)
Media (media & vehicles will you use)
Promotions (how will you motivate them to attend)
Conclusion (Can be paragraphs)
References
Participation - Each Group Members participation level (rated from Poor 1-10 Excellent)
