perform an international business analysis on an mnc chosen from appendix 1 as attached
BUSM 1227 International Business –Marking Rubric for Essay
MNCs in the Contemporary Environment
Not achieved | Basic | Competent | Proficient | Excellent | |
| Not achieved | 2 Key aspects of the company were missing so that it did not provide for a solid base for analysis and evaluation further on in the report. | 3 Very little vital company profile, its internationalisation objectives, industrial products and countries in which it operates were covered, linked to internationalisation strategies or linked to the target market. | 4 A few vital company profile, its internationalisation objectives, industrial products and countries in which it operates were considered missing or not linked to the internationalisation strategies of the firm or the target market. | 5 Vital company profile, its internationalisation objectives, industrial products and countries in which it operates in were fully covered and linked to the firm’s internationalisation strategies and the target market. |
| Little or no analysis in this essay | 2 The analysis was rudimentary at best. There was no clear connection between the organization’s actions in the international context and the relevant literature. | 3 The actions of the organization were described and there was some reference to relevant literature. However the links between the literature and the actions of the organization in the international context were tenuous or were to narrow in angles examined. | 4 Key aspects of the literature were applied to the actions of the organization. The literature was effectively used to analyse the key internationalization issues. | 5 Evidence of creative insight and originality in terms of comprehension, application and analysis and at least some synthesis of the international context and the actions of the organization in a broad range of aspects. |
You were required to evaluate the actions of the organization. | Not completed | 2 This section was superficial. The lessons learned and/or the insights were only a summary of the analysis. Claims were not supported with evidence | 3 While the evaluation of the organization’s actions was completed it was largely descriptive, but had some recommendations for the improvement of the firm’s internationalisation process. It is important to use evidence to support claims. A higher grade would have been achieved if you had used the experiences of the organization to articulate some insights into the international business environment. | 4 The evaluation was well done with the actions of the organization critically evaluated and suggested improvements identified. Key IB theory was used in your analysis. More could have been made of your analysis of the organization – the analysis provided you with an opportunity to articulate insights about the international business environment more generally. | 5 This evaluation was exceptionally well executed. The evaluation of the organization was based on the evidence (actions and literature) and the application of IB theory. It also summarised the analysis and gave recommendations for the improvement of the company’s internationalisation process. You demonstrated a capacity to apply the lessons learnt to the broader international business environment. |
| The analysis was vaguely and poorly done (such as Generic SWOT/PESTEL). | 2 The analysis was superficial. Some information were incorporated but not clearly related to the industry. | 3 Some key socio-cultural factors were used but and links with the industry and MNC well. | 4 Strong focus of key country/regional factors. Essential indicators are used to analyse the country. | 5 Excellent analysis of the country/region. Key IB theories and indicators are incorporated in the analysis. |
5) Quality of information | Poor in quality and not relevant information. | 2 Some relevant information but lack of variety (i.e. focusing on website) | 3 Some key information were used. However, the links between literature and information were not clearly drawn. | 4 Relevant information from various sources. Links between literature and information were made. | 5 Excellent, updated and relevant information from key academic journals in IB, news, reliable websites, strong links between literature and information. |
6) Incorporation of international business theories | No IB theories are used to form arguments. | 2 IB theories are used but not directly related to the analysis. | 3 Some IB theories were used and show some links with the analysis. | 4 The links between IB theories were clearly made. IB theories were appropriate with the analysis. | 5 Excellent incorporation of IB theories to the case. Relevance of IB theories is strong. |
| Fail to relate with the essay | 2 This section was poorly written and shows no strong links with the essay. | 3 General ideas on the UN Global Compacts and IB were made and concluded. | 4 The links between UN Global Compact principles and MNC were clearly highlighted. Strong points were made here. | 5 Strong articulation of UN Global Compact focus. Links with international business were clearly made. |
| Very poorly constructed sentences and paragraph. Many spelling and grammar mistakes. | 2 The writing and lay out of this essay was basic at best. Paragraphs were not well structured and the essay lacked coherency. It would have benefitted from a good edit. Spelling and grammar needed to be substantially improved. | 3 While the overall structure was evident the links between sections and paragraphs were weak. Editing and proof reading would have improved this essay. Check paragraphs for clarity of purpose. | 4 This essay was clearly organised and the arguments well developed. The links between the organization, the internationalization process and the literature were clearly highlighted. Minor editing would have improved this essay. | 5 Very well organised with clear, well developed arguments. The literature was very well integrated. |
| No references, one reference, all references lack academic credibility or very poorly done. | 2 A limited number of sources were used or were not considered academic in nature. Significant errors were made. The sources were not related to the argument or analysis. | 3 A number of sources were used. While sources were cited they tended to be plonked on the page without explication or justification. | 4 Generally the sources were properly acknowledged though there were minor errors or omissions. | 5 A good range of sources were used. All references / citations were completed without error. |
| Very weak or incoherent | 2 Demonstrated a superficial understanding of the internationalization process and issues in the international context, but with very large gaps in evidence and reasoning or inability to source from academic resources. | 3 Competent understanding of the of internationalization process and an appreciation of some of the main issues though there were gaps in evidence or reasoning | 4 Strong grasp of the internationalization process and an appreciation of key issues. A more subtle analysis would have resulted in a higher grade.. | 5 Evidence of creative insight and originality in terms of comprehension, application and analysis with at least some synthesis and evaluation. |
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