Report on motor industry of australia

MKT10008 - Marketing Principles

Assessment Task 1 - Marketing Report – 30% (Individual)

Learning Outcomes: This assessment reflects Unit Learning Outcomes 1, 2, 3 and 4. Students who successfully complete this task should be able to:

Examine the core marketing terms, evolution of the marketing concept and determine the need for ethical marketing practices.
Determine the importance of planning as part of the marketing process.
Analyse the environmental factors that impact an organisation.
Analyse the key principles and practices relating to market research

Assessment Task Requirements:

You are asked to conduct an Industry Analysis for a specific Industry in Australia. Please select one industry from the three Industries listed below:

Motor Vehicle Manufacturing
Snack Food Manufacturing
Sunscreen and other skincare products manufacturing

There is also a report template available on BlackBoard which you must use when writing the report.

It is highly recommended that you make yourself familiar with both the report requirements and the marking guide.

Due: Week 5 (Due second class of the week)

Worth: 30% Total

Details of the Report

You are asked to analyse an Industry where your analysis includes the following:

Part A: Industry Analysis

Market Definition –Define and describe the market. Your definition should come from the relevant IBIS report
Market Background and History- Provide an overview of the main factors that have impacted upon this industry. Include a history of the Industry in Australia and important events that have shaped the Industry. Extensive research from a range of sources is required.
Market Size – describe the size of the Industry (in terms of Sales/ Revenue) for the most recent year available. This information is available from the relevant IBIS report
Market Growth – describe the Sales/Revenue trend in the market for the past 5-10 years. You may also include the projected growth for the future. Your discussion should include a table with at least five years of data, a graph which you have prepared and a written discussion of the trend. Marks awarded for the correct figures provided as well as your interpretation of the trend. Base information can be obtained from the relevant IBIS report
Key Competitors – List and describe any two key competitors operating within the market. Your discussion needs to include at least a two paragraph discussion for each competitor. Identify the Competitors, their product offering and a general description of their operations. It is not sufficient to directly copy the information from IBIS. You are expected to synthesise the information from several sources and put in your own words.

Part B: Environmental Analysis

Critically evaluate and discuss one (1) environmental factor that has impacted this industry from 1st January 2015 to date. Describe an environmental factor that is currently affecting the Australian market or likely to affect it in the near future. You will need to provide evidence attached to the Appendices that support your discussion. This evidence will be a printout of actual Newspaper or Journal articles that can be sourced from one of the databases available through the Swinburne library. e.g. Proquest, Factiva, Ebscohost etc. Your teacher may run through access details to these databases within a Lab session. Please remember to correctly acknowledge sources of information for each article included.

The environmental factor can be either a micro and macro environmental factor.

Research & Referencing:

To complete this task successfully, students need to engage in extensive research.

Sources such as an IBIS report. Newspaper/journal databases, journal articles, websites, industry magazines and newspaper articles will be relevant to gather information.

You will be asked to provide a ‘Reference List’ (not a bibliography)

In-text referencing:

You MUST have a minimum of 5 references which include academic and newspapers. If you have not referenced your information correctly, your overall grade will be affected for this assessment.

Word Limit: 1500 words (excluding the Reference list and tables, graphs or charts)

Format:

This document MUST follow the structure of a formal report. Students have been provided with a Report Template which is available on BlackBoard and this shows how to correctly lay out the report.

(You can also refer the Communications Skills Handbook for additional information on how to correctly write a Business Report).

Grammar and written report:

It is expected that the report will be prepared and presented in a professional manner. Grammar and spelling will be assessed in this report. The report needs to be written in the third person and personal pronouns such as “I” and “we” are not to be included in the discussion

A copy of the report MUST be uploaded on “Blackboard” by the due date & time specified by the convenor. If the Turnitin copy (from Blackboard) is not uploaded a 10% penalty maybe applicable.

Assessment Task 1 - Marketing Report Marking Guide

Criteria	Weight	Not Satisfactory (Fail)	Pass	Credit	Distinction	High Distinction
Introduction	2.5	Very brief or section not included.	A sound summary of the report’s major purpose and key content of the report.	A good summary of the report’s major purpose and key content within the report	A very good summary of the report’s major purpose, the benefits and analytical processes and the findings.	Concise and succinctly provides the main points to be covered in the report.
Industry analysis: Market Definition Market background Market size Market growth Competitors	15	A minimal attempt. Extremely limited discussion of the market background, size and growth. Superficial analysis of competitors. Little sign of analysis Section not included.	Industry discussion highlighted a few key points in the Industry time line. Basic discussion of the market background, market size, growth and Major competitors. Information supported by information sources	Industry discussion included history and several important points in the Industry time line. Accurate figures and description included for market size and growth. A clear discussion about competitors provided. Information supported by good quality references	Industry discussion included history, many important points in the Industry time line were described Accurate description and analysis provided for market size and growth. A very good analysis of the Major competitors. Information supported by good sources	The industry and market are very clearly explained. An excellent discussion of the major events which shaped the industry and its evolution. Market size, growth and key competitors are very well described. Well researched and supported with in-text references. An excellent evaluation of the industry is provided.
Environmental factor	5	Discussion was descriptive and theoretical. Minimal research has been undertaken. Section not included. Newspaper/ Journal articles not included in the Appendices	Demonstrates a sound understanding of how an environmental factor impacted the industry. Information supported by reasonable sources Some Newspaper/ Journal articles included in the Appendices	A good attempt at discussion and evaluating one environmental factor influencing the industry. Demonstrates a good understanding of how the factors impacted the industry. Information supported by good sources Some Newspaper/Journal articles included in the Appendices	A very good attempt at discussion and evaluating one environmental factor influencing the industry. Demonstrates a very good understanding of how the factor impacted the industry. Information supported by good sources Newspaper/Journal articles included in the Appendices	Discussion demonstrates in-depth knowledge, study, exploration and synthesis of information for the factor. Well researched and supported. Cited evidence. Newspaper/ Journal articles included in the Appendices
Conclusion	2.5	Introduces new information. Weak conclusion. Section not included.	A sound attempt to summarise the main points/findings of the report.	A good attempt to summarise the main points/findings of the report. Satisfactory finishing argument to the report	A very good attempt to summarise the main points/findings of the report. A good finishing argument to the report.	Section summarises the main points/findings effectively. Does not introduce new information. Strong finish to the document.
Research & Referencing Grammar, Report layout	5	Insufficient references used and/or sources not reference adequately. Sources are not credible. Over use of quotes. Incorrect referencing style. Casual/ informal/personal language used. Report written in the first person. Reference list not included Over the word limit Numerous grammatical and spelling errors	Sufficient references used (3-5) academic/industry sources). Some attempt to paraphrase and use in-text referencing. Reference List included many inaccuracies. Does not follow the Harvard approach. Several spelling/ grammatical errors. Not Within word limit	Sufficient references used (3-5) academic/industry sources). Mostly well paraphrased and citied. Reference list included with an attempt evident to follow the Harvard Style Guide. A few inaccuracies in the Reference List. Good sentence structure with only a few spelling/ grammar errors. Within word limit.	Sufficient references used (3-5) academic/industry sources). Well paraphrased and citied. Good referencing style throughout the report. Reference List included with most References correctly listed according to the Harvard Style Guide. Vocabulary and sentence construction nearing a professional document standard. Grammar and spelling at a very good standard	Excellent range of sources used both industry and theory (more than 5). Sources consistently referenced to support discussion. Reference list correctly presented of all the sources. Excellent reference style throughout the report using the Harvard approach. Vocabulary and sentence construction at a professional document standard.
TOTALS	30

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