Marketing Research Report

Marketing Research Paper Grading Guide

MKT/421 Version 15

Individual Assignment: Marketing Research Paper

Purpose of Assignment

Marketing research is the foundation of marketing, and provides marketers with insight and information necessary to determine how to introduce new products and enter new markets. With the right information, marketers can reach solid conclusions and make the best decisions possible to reach their customers successfully, offer products and services that provide more value than the competitive alternative, and reduce their business risks.

Resources Required

Marketing Chapter 1, Marketing Chapter 5, Marketing Chapter 8, Marketing Chapter 10, Marketing Chapter 11

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Choose the target market for your product, and describe it in detail.
Create a new product which would appeal to your market.
Develop at least one question for each characteristic of the target market that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions, and why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization.
The paper is 1,400 words in length.
		Total Available	Total Earned
			#/X
Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page (at least three references are used, at least one of which must come from the University Library).
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			#/X
Assignment Total	#	10	#/X
Additional comments: