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BUSI 330 Course Syllabus

Course Syllabus

BUSI 330

Principles of Marketing

Course Description

The study of the system of activities that constitutes marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing strategies in most forms of organizations are examined.

Rationale

Today, managers in all departments of all organizations, whether they are for-profit or non-profit, must understand the importance of focusing on the customers or constituents being served and on serving them well. This course introduces the student to the major aspects of the marketing process and environment with the emphasis on providing a practical understanding of how they work and how they can be managed to optimize the organization's goals.

Prerequisite

Sophomore status

Required Resource Purchase

Kerin, R. A., & Hartley, S. (2016). BUSI 330 MARKETING: Core (6th ed.). New York, NY: McGraw-Hill Custom. (This required resource has been provided in this course as an e-book). However if the student prefers a physical copy of the book, he or she may purchase it through the Liberty University Online bookstore, MBS Direct. The purchase of the physical copy of the textbook is optional.

Disclaimer: The above resource provides information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in this resource.

Additional Materials for Learning
1. Computer with basic audio/video output equipment
2. Internet access (broadband recommended)
3. Microsoft Office
Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

1. 1. Distinguish the marketing concept as it applies to creating satisfied customers.
  2. Correlate the marketing environmental forces with marketing strategies that can affect an organization’s long-term survivability and success.
  3. Explain the four concepts in marketing (product, price, place, and promotion) as they relate to an organization’s marketing strategy.
  4. Integrate Christian Worldview within the field of marketing.

Course Requirements and Assignments
1. Textbook readings and lecture presentations
2. Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will then complete the related checklist found in Module/Week 1.

1. Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student will participate in 4 Discussion Board Forums. Each forum will consist of a (report) thread, posted by the student addressing the instructor’s assignment prompt using at least 350 words (not including the required references to support the student’s position). The student will also reply to 2 other students’ threads within the Discussion Board Forum. Each reply must be at least 250 words.

1. Collaborative Marketing Plan

The instructor will divide the class into groups that will work together to develop a specific marketing plan for a new product concept. The product must be new, not something that has been previously researched or used prior to this course. Each group will choose a Fortune 500 company. After obtaining the instructor’s approval of a concept product (or service), the group will collaboratively prepare a marketing plan for the introduction of the new product. Any deviations must be brought to the instructor’s attention prior to beginning work on the first module/week, no exceptions.

Note: Each student is required to participate and materially contribute content to each CMP draft in order to receive any point credit for the respective draft.

1. Quizzes(8)

Each quiz will cover the Reading & Study material for the assigned modules/weeks. Each quiz will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 45-minute time limit.

Course Grading and Policies

Points

Course Requirements Checklist		10
Discussion Board Forums
Threads (4 at 70 pts ea)		280
Replies (4 at 30 pts ea)		120
Collaborative Marketing Plan (4 drafts at 60 pts ea)		240
Quizzes (8 at 45 pts ea)		360
Total		1010

Scale

A = 900–1010 B = 800–899 C = 700–799 D = 600–699 F = 0–599

1. Late Assignment Policy

If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by email.

Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions:

1. 1. Late assignments submitted within one week of the due date will receive a 10% deduction.
  2. Assignments submitted more than one week late will receive a 20% deduction.
  3. Assignments submitted two weeks late or after the final date of the course will not be accepted.
  4. Late Discussion Board threads or replies will not be accepted.

Special circumstances (e.g. death in the family, personal health issues) will be reviewed by the instructor on a case-by-case basis.

1. Quizzes/Tests/Exams

For timed quizzes/tests/exams, the student is required to complete the quiz/test/exam within the assigned time. For the student who exceeds this time limit, a penalty of 1 point will be deducted for each minute, or part thereof, he/she exceeds the assigned time limit.

1. Disability Assistance

Students with a documented disability may contact Liberty University Online’s Office of Disability Academic Support (ODAS) at [email protected] to make arrangements for academic accommodations. Further information can be found at www.liberty.edu/disabilitysupport.

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