MK HW - 3 questions
MK Homework
Chapter 5 Question #2
Explain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need.
Chapter 6 Questions #2
Compare and contrast the buying behavior of final consumers and organizations buyers. In what ways are they most similar and in what ways are they most different.
Chapter 7 Questions #7
Distinguish between primary data and secondary data and illustrate your answer.