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Watch the video case study "Geek Squad: A New Business for a New Environment."

Keep examples from this case study in mind as you complete this assignment. 

Write a 700 to 1,000-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Include the following:

• Think critically and do an Environmental Scan of your chosen company's marketplace to identify key trends in their Market.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offerings in the future.

• Discuss opportunities for success afforded by environmental forces at play in the company's Market.

• Discuss changes in the purchasing patterns of your organization's Target Market in recent years that provide challenges and opportunities.

• Explain what Differentiation Strategy your company could use to encourage theirTarget Market to choose them over other competitors.

• Discuss lessons you might have used from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Grading 

Content: Paper demonstrates solid understanding and insights related to the topic. Critical thinking was demonstrated and appropriate quotes and graphics were used to support positions taken and ideas discussed. 6 Points; Organization: Paper began with an introductory comment and, using Section Headings as a sort of outline to highlight assignment content, flowed to logical conclusions. 2 Points; Mechanics: Grammar and spelling are at University level, APA guidelines are adhered to and Reference Page was provided. 2 Points; Paper met length expectations. Paper was submitted on time.

Individual Assignment: Elements of a Marketing Plan Paper

Purpose of Assignment

In today’s fast-changing business environment, marketers must understand the environmental factors which will affect their marketing actions. Through environmental scanning, organizations can find out not only what consumers want, but also take advantage of market opportunities before their competition and react and respond quickly to market changes.

Resources Required

Marketing Chapter 2, Marketing Chapter 3, Marketing Chapter 5, Marketing Chapter 8, Geek Squad Case Study pp. 88-89

Grading Guide