ch 4,5,6 persuasion
O”Keefe, Persuasion: Theory and Research
Chapter 6 – Reasoned Action theory Name: _______________________________________
Discussion Questions:
Think about a current behavior prosocial behavior you engage in such as not texting and driving or regularly exercising. How do the four components of intention influence your decision to engage in this behavior?
If you were trying to increase college freshman’s PCB in terms of their ability to eat a healthy diet while living in the dorms, what are some strategies you would use?
Think about your campus. What kinds of norms exist about academic dishonesty?
One reason that many people in the US remain overweight is because they feel like they cannot control their weight and unhealthy eating habits. What are some things you could do to enhance their perceived behavioral control?
