Creating Your Brand (leadership)

Task

Compliance

Logo Development

Paper

Organization

36-40

A

Fully addresses all aspects of developing a personal brand including giving examples of why brand was developed and how it matches one’s leadership style

Logo is creative, unique, and descriptive; shows sophistication in expression of brand; logo clearly matches explanation in terms of design and color

very strong introduction & conclusion, thesis statement, topic sentences; well written essay with few or no grammar and spelling mistakes

32-35

B

Creates a brand but did not fully develop all parts of the assignment; may digress in parts of the writing and does not provide clear explanations or examples

Logo is developed well; logo matches explanation well; design and colors make sense in regards to explanation

generally appropriate to topic; appropriate paragraphing; introduction & conclusion, thesis statement, topic sentences evident and appropriate.

28-31

C

May address a part of the assignment, but does not provide specifics about one’s brand; is general and does not provide examples.

development of logo adequate, but lacks clearly stated explanation or supporting information

some paragraphing problems; adequate introduction & conclusion; limited thesis statement & use of topic sentences; several spelling and grammar mistakes

24-27

D

Develops a brand, but really does not provide why brand was developed and how it represents one’s leadership

development of logo below average; explanation is incomplete or unclear; design and colors does not match explanation

some organization apparent, but poorly controlled; introduction & conclusion, thesis statement, topic sentences may be missing or incomplete;

24-below

F

Does not really develop a brand nor completes the assignment.

Logo is simplistic in explanation; not unique or descriptive; fails to match explanation

minimal attempt at paragraphing, often unsuccessful; strings of sentences; no introduction or conclusion, thesis statement, topic sentences; poorly written with many spelling and grammar mistakes