Marketing Decisions and Channels

4

Hurley, Geremy

Backowski, Andrew

Basden, Marilyn

You’re Name

American Intercontinental University

Type your Paper Title

MKT 660 -International Marketing

Unit 4 Group Project

Date of Submission

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Type your Paper Title

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Marketing Objective for the Company's Product

State objective for the short term (one year) using SMART

Selected Country-Market

Table Comparing the Marketing Plan Outlines

Click to replace this text with your table.

Contrast the Advantages and Disadvantages of each Plan versus the Others

Use articles from the library’s full-text databases and the companies’ websites.

The Best Marketing Plan

This plan may include topics/subtopics from all three plans

Rationale for Why this Marketing Plan is Better

Use articles from the library’s full-text databases and the companies’ websites.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.

For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out this site.