MKT/571

BUSINESS GROWTH OVERVIEW 6

Business Growth Overview

Regina Snedecor

MKT/571 Marketing

March 19, 2017

Heidi Kelley

Part I

Business Growth Overview

There is a slow but progressive closure of the gap between the sales and marketing. Soon there is going be a big difference between companies who are increasing their vigor on the generation of demand and attracting the customers in this dynamic world market and the companies that are maintaining the status quo. The brand establishment is one of the first market strategies that a company should consider since this will enable the sales team to compete favorably out of the limited resources (Smith & Raspin, 2008).

One of the current market trends that the company is advised to focus in is the integrated digital marketing. Which assists in integrating more aspects like the market automation and the lead nurturing the overall result is a flowing heightened demand and increased awareness in the growth of the brand (Hague, Harrison, Cupman & Truman, 2016).

The significant increment in the revenue along the column from top to bottom include; fish limited, ABC Corp and Delta Alliance. This call upon the company to engage in higher income generating activities by looking at the customer class, the highest revenues are recorded by the commercial both in their QTD (3,719,525) and the YTD (7,195,592). The INTL is in close succession with a recording of 868,634 in QTD and 1,535,905 in YTD. The third position is snatched by the municipal which records 814,624 in QTD and $1,634,643 in YTD. Among the last, we see education featuring with a comparatively small recording giving 84,981 in QTD and $1,634,643 in YTD.in the analysis above its direct evidence that the revenue and growth are directly proportional to the growth.

One of the ways of maintaining the growth of such revenues is to improve the set-in place strategies in the case of high income generating companies due to their sufficient income. Take for example, on the ranking of the customers, customer class, and the top clients. Working on the strategies to improve revenue generation by the bottom firms is an important strategy for the marketing analyst. They should perform a revision of their policy or maybe come up with an outline of other new policies in cases where the earlier onset objective does not seem to achieve the set goals. In the event of a global breakout, I think it's wise for them to enhance their domestic production because it seemingly produces more revenue this is evidenced by the numbers, (12, 0135, 187) than the INTL (1,558,936). On the rank of the customers, the acquire is the leading. Looking at the trends keenly, one can hypothesize that, in the long run, the bottom line firms will pick and generate enormous profits. The main reason behind this hypothesis would be digital marketing, advanced technology and the balance achieved between the bottom-line and the top line companies for growth uniformity.

The marketing goals and the business strategy has a certain hidden relartionship.as the SVP; my marketing goals would base on the strategy plan. Marketing goals are very useful to a business more so when it's climbing the discovery phase; it shapes the strategy of the firm and guides on the creation idea, service, product and brand formation.it also actively extract the customer insights and cultivate them into strategic innovation areas (Kotler, 2013).

One way of performing the feasibility that would make a big contribution to the discovery of the customers' expectations on a concept, building the marketing goals and strategies is the key. The next step is to facilitate the strategies, and the marketing goals to ass sit in the go-to-market. The client insight when including in the company's development of the positioning of their product will bring out the expectations of the customer segments upon the product.

References

Hague, P. N., Harrison, M., Cupman, J., & Truman, O. (2016). Market research in practice: An introduction to gaining greater market insight.

Kotler, P. (2013). Marketing insights from a to z: 80 concepts every manager needs to know. Hoboken, N.J: Wiley.

Smith, B. D., & Raspin, P. G. (2008). Creating market insight: How firms create value from market understanding. Chichester, England: John Wiley & Sons.

Part II

Explanation:

The company I would have is Ogive electrical supplies, which deals in large-scale selling and assembling as well as repairing of electrical appliances. Apart from electrical, we would also deal with electronics. We are located just 300 meters shy of the CBD Nairobi, and that Is our primary headquarter, we are planning to extend our bossiness to other counties that surround Nairobi like Kiambu and Kajiado. We have managed to employ some employees, the last two years we have held on the award off the company with the most diversified workforce. We have both local and international employees. The total numbers of workers at our business are amounting to 150; this is the inclusion of the skilled, semi-skilled and nonskilled workers.30 of our employees are out of the country while 25 of 60 of the workforce consist of women. The workforce distributed between youths, middle age and the elderly. The ownership the of the company is sole proprietorship finding more about the company will be on social media platforms like Facebook and Twitter though we are currently designing a website which upon completion we will give it to the public once finalized.