Social Media Marketing-FOR TOM MUTUNGA
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Chapter 02—Goals and Strategies
True / False |
1. A social media marketing plan does not require monitoring or adjustment during its implementation.
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2. The most popular uses for social media are brand awareness and building brand preference.
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3. Some of a brand's most passionate advocates can start off as disgruntled customers.
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4. It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.
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5. A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.
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6. Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.
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Multiple Choice |
7. Which of the following is not part of the social media marketing planning cycle?
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8. Why is it important to listen to conversations about a brand?
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9. Social media marketing goals must be flexible because:
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10. All of the following are key objectives of SMM EXCEPT:
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11. In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:
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12. What can be learned from listening includes all of these EXCEPT:
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13. A "call to action" can be defined as:
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14. When developing social media strategies, it is important that companies:
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15. Which of the following is not considered a social media marketing goal?
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16. Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?
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17. The leading purchase influencer in four different countries is:
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Subjective Short Answer |
18. What is the primary reason why social media marketing efforts fail?
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19. Why is it important for a company to identify social media marketing goals?
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