strategy brief

Running head: MULTIMEDIA

Multimedia project

Student’s name

Institutional affiliation

Introduction

An internet kiosk is a specialized software and hardware computer terminal aimed at providing access to information and applications in commerce, entertainment, education as well in communication. It’s a computerized device that will help improve customer care in retail catering services. It integrates technology, and thus a range of operations can be carried out at a go. For example, customers can make orders from a shops catalog even when goods are out of stock while at the same looking information regarding an individual product. The reason as to why I choose this project is because it is the most lucrative business that is least exploited in the contemporary world. Further, as a manager of the project, I can make dime around the clock with little expenditure both regarding capital and time. Due to the ever dynamic market, the internet project will face competition from ‘Marble Kiosk’ a leading company in the provision of internet facilities such as emailing and gaming (Prasad and Davey, 2015)

Marble Kiosk Inc. Profile

Name: Marble Kiosk Inc.www.marblekinc.com

Appeal: Marble Kiosk Inc. has a unique graphical appearance that is appealing to customers and thus its demand is very high

Target audience: Marble Inc. targets clients with web-based needs such as web designing, and it also has search engines for customers who want to acquaint themselves with information about a particular company or product.

Functionality: Marble Kiosk adequately grants its clientele their wishes. Customers have proved the efficiency of the facility since it provides many services under one roof. It’s effective and efficient in accomplishing web related tasks. It functions 24 hours in 7days to ensure that clients gain the freedom of access to the facility at the convenience of their time. In addition, the touch screen monitor allows customers to save their time because on a single touch you can access the information.

Consistency: Marble Kiosk is consistent when it comes to designs. All designs are the same unless otherwise.

User interface: Marble Kiosk has a unique graphical interface and provides its browsing services to qualified clients only. When not in use, the device monitors run very attractive and appealing messages that ensure that customers are always on the toe. It is simple to operate and also customer friendly (Barcelou, 2014).Further, it is equipped with a touch screen monitor and payment devices such the payment chip and also a feedback services for an efficient response the customer's needs.

Conception of the Idea: The writer of the design conceived the idea positively as depicted in the flow and consistency of information.it is easy to access the product information and figure out what is entailed in the product

Writing: I would use pictorial representations such as a flow chart clearly describing the project consistently and more efficiently coloring if need be. A flow chart will enable new clients to identify their needs which will be satisfied by using the facility.

Success: The design team succeeded in achieving the intended interface. They clearly stated what is entailed in the Web installation.

Internet kiosk business will be strategically situated where everyone can access it as well as where it will attract more traffic. Coupled with intelligent, smart marketing whereby with the unique marketing strategy, I will sensitize the people on the importance and services that are offered in my Internet Kiosk. In addition, I will make the internet kiosk fancy and ensure that there is internet connection through by installation of a router device for adequate wifi.Furthermore; I will offer additional services such as photo taking and faxing services that are not provided by my competing companies. Besides, I will design a notebook where clients will leave their requests and suggestions by drawing and drafting on the screen and displays the communication from the administration to the customers which will improve the communication channeling.

Conclusively, the internet kiosk will facilitate the service provision for both the organization and the customers. It will provide the clients with the security and varied choices as opposed to the current gaming services that exceptionally offer the internet services like emailing.

Reference

Prasad, B., & Davey, R. A. (2015). U.S. Patent No. 9,010,627. Washington, DC: U.S. Patent and Trademark Office.

Barcelou, D. M. (2014). U.S. Patent No. 8,708,231. Washington, DC: U.S. Patent and Trademark Office.