Business Plan
Description of Business (15 pts.) General description of the business you are proposing, including:
Name of business and detailed description- EPIC CREATIONZ EPIC STANDS FOR ENDLESS POSSIBILITIES IN COLOR;
the business concept- love to create inspirational flower designs for memorable days and have a fondness of foliage. Over the years, I have been lucky enough to play a part in some truly beautiful weddings and events. I have met some lovely people and followed their journey up to the wedding day and beyond. I create bespoke designs to reflect each client's individual vision for their big day and love it when I get to see everything come together beautifully. Whether your style is vintage, shabby chic, country fair, classic or contemporary, I can craft flower designs and full event decor to suit.
I specialize in creating spectacular events for Corporate and Private clients ensuring that each event is tailored to your vision and exceeds your expectations.
With decades of experience you have peace of mind that event designers are the 1 stop solution you have been looking for, delivering events on time and on budget.
I offer a full consultation service where we can meet and chat, either in the comfort of your own home, at your wedding venue. We will get together as many times as necessary to ensure that all your flower requirements are in place and exactly how you envisaged. I talk you through the design process, providing professional advice and creative ideas to craft a style that's exclusive to you.
I believe in using fresh, high quality materials and always keep abreast with current trends and new products.
My luxury wedding planning and design service is tailored around our clients and I work in whatever way suits you and your lifestyle: out of hours or long distance as required. My approach to wedding planning is bespoke: I do not offer packages or try to shoe-horn you into an existing service. I work with various event companies, providing show stopping floral designs for their clients, along with hiring glassware, candelabras and other props to really help set the atmosphere for a fantastic celebration. I designed events in Connecticut, Miami, California, Japan as well as various islands in the Caribbean and I really am prepared to go the extra mile for my clients.
; what needs does the product meet and who has these needs- CAN PROVDE SERVICES TO EVERYONE IN NEED OF ASSISTANCE FOR ANY EVENT?
Type of business: (sole proprietorship, partnership, corporation) describe why you have chosen this form of ownership - LLC- research reasons online why an LLC is a good choice for a business
Competitive differentiation (how is your product/service different from others?) - IT IS DIFFERENT BECAUSE MY SERVICES ARE UNIQUE AND CUSTOM TO EACH EVENT- NOTHING IS REPEATED OR DUPLICATED.
What is the historical, current and possible future status of the industry? research reasons online
Regulatory and Risk Analysis (10 pts.) The legal considerations likely required for your business. Are there any special concerns you may have to consider? research reasons online FOR AN LLC
Location Analysis (10 pts.)
Where will you locate your business and why? WIL BE LOCATED IN TEMPE OR SCOTTSDALE ARIZONA BUT WILL BE OPEN TO TRAVELING AND INTERNATIONAL EVENTS
Why this state, city and specific site? THIS WILL BE MY HOME BASE BECAUSE I HAVE ALREADY ESTABLISHED SOME NETWORKING HERE WITH VENDORS AND THIS IS WHERE I LIVE
Management Analysis (15 pts.)
How will the project be managed? research reasons online
Who are the managers and how are they qualified to make this business a success? NO MANAGERS- ONLY ONE OWNER AND THAT WILL BE ME
What is needed with respect to staff? . I WILL HAVE EMPLOYEES TO COVER DIFFERENT DEPARMENTS. AN ADDITIONAL FLORIST, TWO EVENT COORDINATORS, A DJ, LIGHTING TECHINICIAN AND AN ADMINISTRATIVE ASSISTANT
What needs to be considered with respect to operations? (special equipment, contracts, suppliers, maintenance) research reasons online
Market Analysis (15 pts.) This section should include: research reasons online
Market segmentation - Market segments and target market: specifically describes the market segment(s) and target market(s) in terms of demographics, psychographics, and geographic location. Narrow it down to a manageable size. What common characteristics will make a difference in their purchasing/participation behavior?
Competition analysis - Who are your competitors in general? Mainly, how do you differ (product/service differentiation) from competitors (benefits offered, target market(s), product, service, quality, price, promotion, image, distribution?)
Promotion - What forms of media are you considering? What approach will you use initially?
Conclusion/Summary (10 pts.)
Does this sound like a good idea? YES IT DOES
In your profile of a related business, what helpful insight did you gain for creating your own business concept? GAINED KNOWLEDGE ON WHAT MORE I CAN DO IN MARKETING AS THAT IS NOT MY STRENGTH
