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Business Plan
I need you to combine the information from the attachments and make a 12 page Business Report
FOLLOW INSTRUCTIONS
NO PLAGIARISM
12 PAGES
USE INFORMATION FROM ATTACHED DOCUMENTS AND RESEARCH ONLINE FOR MARKETING INFORMATION
- Description of Business (15 pts.) General description of the business you are proposing, including:
- Name of business and detailed description; the business concept; what needs does the product meet and who has these needs?
- Type of business: (sole proprietorship, partnership, corporation) describe why you have chosen this form of ownership
- Competitive differentiation (how is your product/service different from others?)
- What is the historical, current and possible future status of the industry?
- Regulatory and Risk Analysis (10 pts.) The legal considerations likely required for your business. Are there any special concerns you may have to consider?
- Location Analysis (10 pts.)
- Where will you locate your business and why?
- Why this state, city and specific site?
- Management Analysis (15 pts.)
- How will the project be managed?
- Who are the managers and how are they qualified to make this business a success?
- What is needed with respect to staff?
- What needs to be considered with respect to operations? (special equipment, contracts, suppliers, maintenance)
- Market Analysis (15 pts.) This section should include:
- Market segmentation - Market segments and target market: specifically describes the market segment(s) and target market(s) in terms of demographics, psychographics, and geographic location. Narrow it down to a manageable size. What common characteristics will make a difference in their purchasing/participation behavior?
- Competition analysis - Who are your competitors in general? Mainly, how do you differ (product/service differentiation) from competitors (benefits offered, target market(s), product, service, quality, price, promotion, image, distribution?)
- Promotion - What forms of media are you considering? What approach will you use initially?
- Conclusion/Summary (10 pts.)
- Does this sound like a good idea?
- In your profile of a related business, what helpful insight did you gain for creating your own business concept?
- Clarity, Spelling, Grammar (10 pts.)